- Mäurer & Wirtz
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Mäurer & Wirtz 
Founded 1845 Location Stolberg (Rhld.), Nordrhein-Westfalen Leadership Dr. Hermann Wirtz, Fabian Krone
Employees 400 Sector Scent and care sectors Products Detergents, soap products, perfumes and cosmetics Website www.m-w.de Mäurer & Wirtz is a manufacturer of products in the fragrance and care sector and since 1990 an independent subsidiary of Dalli Group.
The company is managed by the fifth generation of the Wirtz family. At the top of Mäurer & Wirtz bears today as managing partner, Hermann Wirtz responsibility.
The headquarters and production site is in Stolberg (Rhineland) in the city of Aachen with approximately 400 employees. As sales daughters Cosmeurop Perfumes, Cosmetic Théany, NewYorker Cosmetics, Cosmetics and s.Oliver comma Cosmetics were founded. Besides own brands, such as Betty Barclay and 4711 the company is also producing license brands, such as s.Oliver and Otto Kern.
The main markets are Germany, Benelux, Austria, Switzerland and the export in 135 countries. Distributor for a nationwide distribution network are the perfumery and drugstore retailers, department stores, drug stores and selected supermarkets.
History
The history of the family business goes back to Michael Maeurer and his stepson Andreas August Wirtz, who established a soapworks in 1845 in Stolberg. Initially, only soft soaps, curd soaps and fine soaps in a grocery store for the local market were sold. Over time, the products were established in the Rhineland and later also in neighboring countries (mainly France and Benelux). In 1884 the production of washing powder began and then around the turn of the century first trademarks were registered. Mäurer & Wirtz now produces detergents, soap products, perfumes and cosmetics.
Brands
The Glockengasse in Cologne, home of 4711
Mäurer & Wirtz divided its assortment in 2010 into three business units, which will cover different market and user segments: The segment "Beauty" includes own brands and licensed brands from the low-price sector, the pillar "prestige" is in charge for luxury fragrances and under the third segment "4711" the products from the Cologne Glockengasse were brought together:
- Beauty
- s.Oliver
- Betty Barclay
- Otto Kern
- Gin Tonic (Modemarke)
- Mistral
- Tabac Original
- Tabac Man
- Sir Irisch Moos
- Extase
- Tosca
- Nonchalance
- Prestige
- Michalsky
- Strellson
- Pussy Deluxe: Showcat
- Velvet Kitten
- Pussy Deluxe
- 4711
- 4711
- Aqua Colonia
External links
Coordinates: 50°45′42″N 6°13′57″W / 50.761729°N 6.232391°W
Categories:- Personal care brands
- Companies of Germany
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