Musicshake

Musicshake, Inc.

Type	Corporation
Industry	Internet
Founded	2005
Founder(s)	Hyeong Sik Yun
Headquarters	Seoul, South Korea
Area served	Worldwide
Website	http://www.musicshake.com

Musicshake (Korean: 뮤직쉐이크) is a Korean web service that provides a User Generated Music solution that allows the general public without any knowledge of music to create their own professional level quality music with very simple steps/clicks based on more than half a million different ‘modules’.

The company is headquartered in Seoul, South Korea with US offices in Los Angeles, California, and uses its proprietary technologies to provide an application that can be used to combine different music samples to create unique tracks that can be downloaded as MP3. The application itself can be downloaded for free from the website and music creation is also free, but the company charges a $0.99 fee for MP3 download. Musicshake uses its own virtual currency called Shake Cash.

History

Musicshake was founded on the "No Brainer Musician" concept of empowering the general public to be able to experience the joy of becoming an artist without any musical talent. Musicshake released its closed beta in South Korea in 2007 May and in the US in 2007 September on the day the company presented at TechCrunch 40. Musicshake is one of the pioneers in the field of user generated music services utilizing the Free to Play model to generate revenue. In 2009 June, Musicshake announced that they have succeeded in developing a Flash based Musicshake application available in a widgetized form.

Partnership with Cyworld

In 2007 July, Musicshake launched Cyworld-Musicshake services that allow Cyworld users to create their own music with a specially designed Musicshake application for Cyworld. They can then post their creations on Cyworld Music Charts and purchase their own creations with Cyworld's virtual currency Acorns to embed the music as their background music for "mini-hompies." Musicshake has held various user participated events on Cyworld.

Partnership with Nexon

Nexon, the online gaming company, is a strategic investor in Musicshake and Musicshake has held several events with Audition Online which is now serviced by Redbana US. Nexon America and Musicshake held events inviting Audition gamers to use Musicshake to create their own tracks to be featured in-game. ^[1]

Partnership with YouTube

Musicshake is a Premium Audio Partner for YouTube's AudioSwap services. YouTube users can browse through and choose 009 Sound System tracks from the AudioSwap library and embed the tracks as background music for their YouTube videos for free.

News

• March 2005 - Musicshake is incorporated as Silentmusicband in Seoul, South Korea.
• May 2007 - Musicshake starts beta services in South Korea.
• July 2007 - Musicshake and Cyworld launch Cyworld - Musicshake services.
• September 2007 - Musicshake is selected as a TechCrunch 40 finalist.^[2]
• February 2008 - Musicshake US is incorporated in Los Angeles, California.
• September 2008 - Musicshake announces partnership with YouTube as one of the audio providers for AudioSwap.
• June 2009 - Musicshake announces the availability of a Flash based Musicshake Widget. ^[3]

Divisions

Musicshake US

Musicshake US is based in Los Angeles, California. The Musicshake US staff is in charge of sales, marketing, product development and devising strategies for the US and Global market.

References

1. ^ NEXON, Musicshake announce Audition mixer contest - MultiPlayer Daily Games News 2008-5-1
2. ^ TechCrunch40: MusicShake Charms Audience, Expert Panel Alike - Wired.com 2007-9-17
3. ^ Time-Waster Alert: MusicShake Widgetizes Its Soundmixing Service - TechCrunch 2009-5-27