Multicultural marketing

Multicultural marketing is the practice of marketing to multiple audiences that are each descendant of a different ethnicity. Ethnic marketing, by contrast, is the practice of marketing to one audience of a certain ethnicity. Multicultural marketing follows the same standards as regular marketing but uses cultural touch points such as language, traditions, celebrations, religion and any other concepts that may relevant to the particular cultural audience.

References

• http://www.hispanicprblog.com/hispanic-organization-news/namic-announces-winners-of-the-2010-excellence-in-multi-cultural-marketing-awards.html
• http://www.portada-online.com/article.aspx?aid=7715
• http://www.statesman.com/news/local/nonprofits-striving-to-reach-out-to-growing-hispanic-1317311.html
• http://www.research-live.com/news/news-headlines/iab-goes-multicultural-as-new-council-replaces-hispanic-committee/4002778.article
• http://www.sys-con.com/node/1564227
• http://www.emarketer.com/Article.aspx?R=1007625
• http://adage.com/article/people-players/lisa-torres-head-zenithoptimedia-s-multicultural-unit/148885/
• http://adage.com/article/cmo-strategy/brands-adapt-majority-marketplace/149507/
• http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147014
• http://miamiherald.typepad.com/gaysouthflorida/2011/03/univision-study-latinos-personal-care-rituals-go-beyond-basics-look-for-culturally-relevant-ads.html
• http://www.digitaljournal.com/pr/258375
• http://www.multiculturalmediaforum.com/
• http://multicultural.com/