Michael Payne (executive)

Michael Payne is an English marketing executive and author, former head of the marketing division of the International Olympic Committee (IOC). He is the author of the 2005 book Olympic Turnaround.

Biography

A free-style skiier in the 1970s, Michael Payne began marketing his fellow athletes, helping them find sponsors to permit them to compete.^[1] Payne was drafted into the IOC in the early 1980s, at which point the Olympics were on the verge of bankruptcy. At first part of a team, he became the first marketing director for the organization in 1998.^[1][2] During his 20 years with the IOC,^[1] he created a multi-billion dollar marketing program for the organization, worldwide.^[3] According to media outlets, Payne is "credited with turning the Games into a financial success" through the television and marketing deals he negotiated for the Olympics during his tenure.^[4][5]

After the 2004 Summer Olympics, he took a position with Bernie Ecclestone, who holds the commercial rights for the Formula One brand.^[6] He remained an advisor for the IOC.^[1]

In 2005, Payne released his first book, Olympic Turnaround.^[1]

References

1. ^ ^{a b c d e} "IOC Marketing Supremo: Smile, Beijing". china.org.cn. 6 August 2008. http://www.china.org.cn/olympics/news/2008-08/06/content_16143673.htm. Retrieved 23 February 2011. 
2. ^ "How the IOC took on Nike in Atlanta". Sports Business Journal Daily (Sports Business Journal). 11 July 2005. http://www.sportsbusinessdaily.com/Journal/Issues/Archive/SBJ-In-Depth/2005/07/How-The-IOC-Took-On-Nike-In-Atlanta.aspx. Retrieved 23 February 2011. 
3. ^ Campbell, Struan (22 October 2008). "Payne - London 2012 to tap fountain of youth". Sportbusiness.com. http://www.sportbusiness.com/print-edition/payne-london-2012-tap-fountain-youth. Retrieved 23 February 2011. 
4. ^ "London Bid 'Has Improved'". sportinglife.com. http://www.sportinglife.com/others/news/story_get.cgi?STORY_NAME=others/05/02/14/manual_103457.html. Retrieved 23 February 2011. 
5. ^ "Boost for London's Olympic Bid". RTÉ Sport. 14 February 2005. http://www.rte.ie/sport/2005/0214/olympics.html. Retrieved 23 February 2011. 
6. ^ Bose, Mihir (8 June 2005). "Olympic Reservations of an Englishman Abroad". The Telegraph. http://www.telegraph.co.uk/sport/othersports/olympics/2360784/Olympic-reservations-of-an-Englishman-abroad.html. Retrieved 23 February 2011. 

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Name	Payne, Michael
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