Micael Dahlén

Micael Dahlén
Micael Dahlén, 2010
Born	June 18, 1973 (1973-06-18) (age 38) Stockholm
Occupation	Professor at Stockholm School of Economics, Author, Speaker.
Employer	Stockholm School of Economics
Known for	Professor at Stockholm School of Economics, Author
Website
micaeldahlen.com

Micael Dahlén, born 1973, is a author and professor of economics and teaches at the Center for Consumer Marketing at the Stockholm School of Economics, Sweden. Dahlén's research is within the field of consumer behaviour, creativity and marketing.^[1] In 2008 Journal of Advertising ranked Dahlén as number 10 in the world among researchers within the field of advertising.^[2]

Dahlén has written several books which have been translated into a number of languages. His most famous book Nextopia began and continues as a blog and explores common denominators among such divergent areas of research as evolutionary biology, social psychology, epidemiology, economics and business administration. Dahlén claims that we live in a expectation society, a society where we are constantly striving towards the future,our next job, the next big thing. We are striving towards a Nextopia that holds the promise that our greatest pleasures and adventures lies ahead. In the expectation society the possibilities for finding happiness are endless.^[3]

Bibliography

• Nextopia (2008)
• Creativity Unlimited: Thinking Inside the Box for Business Innovation (2009)
• Marketing Communications: A Brand Narrative Approach (2010), with Fredrik Lange and Terry Smith

References

1. ^ http://www.hhs.se/ccm/Pages/default.aspx
2. ^ http://www.ifl.se/sv/Om-IFL/Press/2008/HANDELSHOGSKOLAN-I-STOCKHOLM-LEDANDE-INOM-REKLAMFORSKNING-I-EUROPA/
3. ^ http://nextopia.info/what-is-nextopia/

External links

• Micael Dahléns official website
• Nextopia - The blog
• Stockholm School of Economics website