Meici

MEICI 美西时尚 (www.meici.com [1]) is a online retailer in China.

The Shanghai-based website was established in 2008 by Jeffrey Wang, former digital marketing director of OgilvyOne China.

Designers range from large brands like Fendi and Miu Miu, to upcoming Chinese designers like Jenny Ji (La vie) and Elysee Yang. The selection is geared towards young professional women in China, who are becoming more self-indulging and fashion-sensible.

Meici acclaimes it attracts more than 200,000 visitors a month and have over a million RMB in sales. With China being the number two luxury market in the world, Meici is aiming to create a unique online shopping place for Chinese consumers.

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