MEC (media agency)

MEC

Industry	Advertising & Marketing
Founded	2002
Headquarters	London, England, UK New York, NY, USA
Key people	Charles Courtier, CEO Global Alastair Aird, COO Global, Chairman EMEA Caroline Foster Kenny, Chief Client Officer Global Mel Varley, Chief Strategy Officer Global
Employees	c. 4,00
Parent	WPP Group plc
Website	www.mecglobal.com

MEC is the fifth largest media agency network in the world, with domestic and international clients generating global billings of $20 billion. MEC, which is headquartered in London and New York, employing 4,000 people worldwide. It is a founding partner in GroupM, the WPP Group media investment management operation. Its core business is media buying and media planning but as the media landscape has become more complex it has diversified its capabilities.

Corporate History

MEC was launched in January 2002 following WPP’s acquisition of CIA’s parent company, Tempus Group. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA’s 57 offices across 28 countries and The Media Edge’s 103 offices 78 countries to form one global group.

Since 2002 MEC has grown to include 250 offices in 80 countries and has expanded its client offering with new business units such as MEC Interaction, MEC Access and MEC Analytics and Insight.

In 2010 the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years.^{[citation needed]}