- McGarrah Jessee
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McGarrah Jessee Type Private Industry Advertising Founded 1996 Headquarters Austin, Texas, United States Key people Founders: Mark McGarrah, Bryan Jessee Website mcgarrahjessee.com 
The McGarrah Jessee building in downtown Austin, Texas.
McGarrah Jessee is an advertising agency based in Austin, Texas. The company was named “Southwest Agency of the Year” by Advertising Age in 2009.[1]
Founded in 1996 by Mark McGarrah and Bryan Jessee, who were colleagues at The Richards Group and GSD&M, the agency’s earliest clients included Gatti's Pizza and Seiko.[2]
In 1997, McGarrah Jessee became the agency of record for Frost National Bank and shortly after, created a brand campaign for the company anchored by the tagline, “We’re from here.”[3] By 2003, the firm had added Whataburger restaurants[4] and Shiner (beer)[5] to its roster of clients. In 2007, Whataburger’s sales reached $1 billion for the first time.[6]
Costa Del Mar, a Florida-based high-end sunglasses company, became a client in 2008, as did Sweet Leaf Tea, in 2011.[7][8]
McGarrah Jessee produces not only traditional advertising, but strategic planning, environmental and retail design, digital, packaging and uniforms.[9][10] The agency has also achieved notoriety for its non-traditional and guerrilla marketing campaigns, most notably for Shiner Bock.[11]
In 2009, the company began restoration of the historic Starr Building (pictured), one of the exemplars of mid-century modern architecture in the state of Texas.[12] The Starr, which features a mural by twentieth-century artist Seymour Fogel and interior design by international style architect Florence Knoll, became the firm’s new home in November 2010.[13]
References
- ^ http://adage.com/smallagencyawards2009/article?article_id=138919
- ^ http://www.bizjournals.com/austin/stories/1996/12/09/story1.html
- ^ http://www.allbusiness.com/marketing-advertising/580053-1.html
- ^ http://www.bizjournals.com/austin/stories/2003/04/28/daily49.html
- ^ http://austin.bizjournals.com/austin/stories/2003/06/16/daily22.html
- ^ http://sanantonio.bizjournals.com/sanantonio/stories/2009/03/30/daily1.html
- ^ http://austin.bizjournals.com/austin/stories/2008/01/07/daily8.html?q=mcgarrah%20jessee%20costa%20del%20mar%20account%20austin%20busines%20sjournal
- ^ http://www.statesman.com/business/central-texas-digest-mcgarrah-jessee-lands-sweet-leaf-1455113.html
- ^ http://www.allbusiness.com/marketing-advertising/4152414-1.html
- ^ http://adage.com/smallagencyawards2009/article?article_id=138919
- ^ http://adage.com/adages/post?article_id=131745
- ^ http://www.statesman.com/business/content/business/stories/realestate/06/03//0603office.html
- ^ http://www.statesman.com/blogs/content/shared-gen/blogs/austin/realestate/entries/2009/12/01/the_sale_of_downtown_austins.html
External links
Categories: Companies based in Austin, Texas | Advertising agencies of the United States
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