Manhattan Design

Manhattan Design

Manhattan Design was a graphic design collective in New York City from 1979 until 1991. The studio is known for having designed the MTV logo,[1] as well as album packaging, posters, books, and magazines. They also conceived the adaptation of the MTV "moon man" as the award for the MTV Video Music Awards.[2]

Partners Pat Gorman, Frank Olinsky, and Patti Rogoff met at the Arica Institute, where they worked in the in-house design department. They founded Manhattan Design in 1979, opening their first office in a tiny room in the back of a t'ai chi studio in Greenwich Village.[3]

Late in 1980, before the channel had been formally named (it was originally called "The Music Channel" after its sister network, The Movie Channel)[4], MTV creative director Fred Seibert approached the team to design the network's logo. He had known Olinsky since childhood, and Olinsky had designed record covers for Seibert's company Oblivion Records in 1975. Manhattan Design created hundreds of preliminary designs , but when the 'MTV' name was chosen, partner Gorman sketched out the now familiar "M" in a bold 3-d sans serif, a "new wave" style "TV" was added by Olinsky, and the design was presented to the network. Seibert and partner Alan Goodman wanted the "TV" redesigned, and Olinsky took a large version of the "M" into the studio stairwell, spray painted a graffiti-style "TV" on it, and presented it, paint drips and all, to the network.[4][1]

After the logo was approved, the partners were asked to come up with the "corporate colors" for the logo. A revolutionary decision was made: there wouldn't be any corporate colors. The "M" and the "TV" could be could be made of anything at all. The influence of the MTV logo's chameleon-like look can be seen today.

As a result of their association with MTV, Manhattan Design became highly sought after for all sorts of "hip" design projects, working with such notables as The B-52s, The Cars, Billy Idol, Duran Duran, R.E.M., Sting, 10,000 Maniacs, Suzanne Vega, and others.

When Manhattan Design closed up shop in 1991, Patti Rogoff was hired to work in-house for the MTV Networks Creative Services group, Frank Olinsky went on to become a leading designer of album packages,[5][6] and Pat Gorman became an acupuncturist.

References

External links


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Manhattan New York Temple — Number 119 edit data Dedication …   Wikipedia

  • Manhattan Municipal Building — U.S. National Register of Historic Places NYC Landmark …   Wikipedia

  • Manhattan West — Tower 1 General information Type Office Opening 2015 Height Roof 370.6 m (1,216 ft) Technical details …   Wikipedia

  • Manhattan Bridge — View from Brooklyn Carries 7 lanes of roadway, 4 tracks of the B D N Q trains of the New York City Subway, pedestrians, and bicycles …   Wikipedia

  • Manhattan Municipal Building — Localisation Localisation Manhattan, New York, NY Coordonnées …   Wikipédia en Français

  • Manhattan Village Academy — Location 43 W. 22 St., Manhattan, New York City, USA 10010 Information School type Public high school School district 2 Principal Hector Geag …   Wikipedia

  • Manhattan Life Insurance Building — General information Status Demolished Type Commercial offices …   Wikipedia

  • Manhattan Hill — 曼克頓山 General information Status …   Wikipedia

  • Manhattan Boogie-Woogie — Studio album by Landscape Released …   Wikipedia

  • Manhattan Movie Magazine — URL http://www.manhattanmoviemag.com/ Commercial? Domestic Limited Liability Company[1] Type of site Entertainment news and interviews Available language(s) …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”