Magicworld

Magicworld

Magicworld is a general entertainment channel produced for Dstv by MNET Series.

History

When Mnet's Open Time Prime Time block was closed they sought a new service to keep viewership of the popular programs in the block up. To do this they would need to be affordable to all families in order to do this. Dstv wanted to launch a scaled down package for low income households for the cost of R19.00. The second half of open time was kept for this new pay Tv package and also wanted to launch with a service called Mnet Lite. Up to the end of the Open Time block this new offer was heavily advertised on the pay TV Terrestrial channel. A lot of secrecy was around this new channel and when launched it was a combination of rerun and first run content from Channel O and the rest of the Mnet Channels. From 2200 to 1100 the channel would simulcast completely with Channel O. It was also launched to promote South African movies but later evolved into a fullscale General Entertainment Chanel. Its prime time also has reruns but also contains the American reality show starting over. It still contains African produced movies during prime time.[citation needed]

2009

In 2009 the channel started simulcasting Mnet's New Youth Channel Vuzu's flagship program, V Entertainment. Whenever there is a major local reality program running it will broadcast on the channel like Idols in its entirety and later Big Brother Africa's weekly highlight show. When Dstv cut All Africa Poker they moved it content to be broadcast on Magicworld from 2230 to 0430 with Channel O picking up where they leave off all the way to 1100. It now also reruns popular Kenyan Talk Show, The Patricia Show.