Doğa Schools

Doğa Schools
Doğa Schools
Location
Turkey
Information
Type Private, coeducational,
Established 2004
Number of students 15,000
Color(s) Orange and green
Website

Doğa Schools are a chain of private schools in Turkey, largely owned by the investment fund, Turkven (who are the Turkish associates of venture capitaists Advent International.[1]

There are 20 schools in the chain, 10 of which are in Istanbul with a turnover in 2010 of 100 million Turkish Lira (40 million GBP). The group has a declared ambition to own 80 schools and educate 100,000 students by 2015.

History

Doğa means "nature" in Turkish and the first Doğa School was opened in 2002 in Beykoz, a forested area on the northeastern outskirts of Istanbul.[2] The founders, led by former chemistry teacher, Fethi Şimsek, had a background in running chains of private evening and weekend schools cramming children for high school and university entrance exams, and English Time, a chain of private English language courses. Known for their active marketing strategies, including widespread advertising and reaching out to potential parents through weekend exhibitions in shopping malls featuring teachers from the schools and ponies from the riding school on the Beykoz campus, and giving students riding lessons, the group has expanded buying up other private schools in Istanbul and then throughout Turkey.[3] Doğa were also the first school in Turkey to include Chinese in the curriculum.

References and notes

External links


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