Double Value Coupon Program

The Double Value Coupon Program, also known as DVCP, is one of three initiatives that are part of Wholesome Wave’s Nourishing Neighborhoods program. The program aims to provide under-served communities with fresh fruits and vegetables by allowing consumers to double the value of federal Supplemental Nutrition Assistance Program (SNAP, formerly food stamps) and Women, Infant and Children (WIC) funding when used at participating farmers’ markets.^[1]

The DVCP incentive program was established with the goal of serving customer, vendor and neighborhood needs simultaneously.

• Customers get twice as much fresh produce, improving family health
• Vendors get a new customer base and make more money per transaction
• Neighborhoods get more thriving markets that serve the broader community

History

The Double Value Coupon Program was launched in 2008 at the Westport, CT farmers market with seed money for the pilot program from the Betsy and Jesse Fink Foundation. In 2009, building from successful pilot programs in 2008 and with support from a number of foundations and donors, Wholesome Wave outreach expanded the DVCP program to ten states and the District of Columbia. In three years the program has expanded to include 160 markets in 20 states and the District of Columbia.^[2] Wholesome Wave partners with over 35 community-based non-profit organizations to bring these DVCP incentives to federal benefit recipients that can be redeemed towards fresh locally grown produce.^[3]

Mission and Goals

The goal of the Double Value Coupon Program to provide access to produce for at-risk consumers, as 32 million Americans are currently living in food deserts.^[4] The DVCP program is designed to feed the nation's hungry and to nourish vulnerable families, providing children with better nutrition, improved self-esteem, piece of mind, and food security.^[2]

References

1. ^ "Wholesome Wave Extends Successful Food Initiative with Fairfield County Community Foundation Grant of $20,000," Bridgeport News and Announcements [1]
2. ^ ^{a b} Double Value Coupon Program
3. ^ "Food programs help residents stretch dollars, give boost to farmers," TriCities.com [2]
4. ^ "Program aims to get more veggies to low-income Mainers," WBLBZ2.com