Denomination effect

The denomination effect is a theoretical form of cognitive bias relating to currency, whereby people are less likely to spend larger bills than their equivalent value in smaller bills. It was proposed by Priya Raghubir and Joydeep Srivastava in their 2009 paper "Denomination Effect".^[1][2]

Notes

1. ^ Priya Raghubir and Joydeep Srivastava, "Denomination Effect", Journal of Consumer Research, 7 April 2009, http://www.journals.uchicago.edu/doi/abs/10.1086/599222
2. ^ Joffe-Walt, Chana a(12 May 2009). Why We Spend Coins Faster Than Bills, NPR

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