- DealsDirect
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Deals Direct 
Industry Retail Founded 2004 Headquarters Australia Key people Paul Greenberg (Co-founder and Chairman) and Michael Rosenbaum (Co-founder and CEO) Employees 100 Website www.dealsdirect.com.au Deals Direct was started by Paul Greenberg and Michael Rosenbaum in 2004 October. The business evolved out of an eBay retailing operation under the name of Auctionbrokers Australia into a full-fledged online retailer and swiftly grew to become the single largest online-only retailer in Australia.[1] The business and website operations are managed out of a facility located Sydney's outer Western Suburbs. The business sells a range of general retail goods.
The business positions itself as a discount retailer targeting the Australian population in general. The success of the business is based primarily on the hypothesis that selling goods online comes down to shoppers being focused bargain-hunters.
The DealsDirect website has won numerous awards[2] including winning the number one online retailer award from Hitwise [3]
DealsDirect is a widely-known brand in Australia. Smart Company listed it in their Top 10 Online Retailers and Hitwise cited it as the online shopping site with the highest brand recall, at 14% [4]
References
- ^ "Internet Retailing". 2010-07-21. http://www.internetretailing.com.au/dealsdirect-continues-to-sizzle.html. Retrieved 2010-11-02.
- ^ See DealsDirect awards page
- ^ Hitwise Jul - Dec 2009
- ^ Smart Company's Top 10 Online Retailers in Australia
External links
Categories:- Online retail companies of Australia
- Internet in Australia
- Science and technology in Australia
- Economy of Australia
- Economy of New South Wales
- Companies based in Sydney
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