- Day V Lately
-
Day V Lately is the name of a fictional former DJ in a marketing campaign for Yell, played by actor Matthew Jure.[1]
Contents
Day V Lately TV ad
The 2011 advert is a remake of the celebrated Yellow Pages television ad first aired in 1983, in which author J.R. Hartley searched for a copy of his own book, "Fly Fishing, by J. R Hartley". In the new ad, former DJ Day V Lately searches for a copy of the trance mix of Pulse and Thunder, a record he made in 1992. Aided by his daughter, Day V uses the Yell iPhone App to track down a copy of the record.[2]
Pulse and Thunder
Both original and trance mixes of Pulse and Thunder were created for the campaign and are available to buy through iTunes.
The marketing campaign
Day V Lately can be found in social media through his website Twitter and Facebook.
References
- ^ http://matthewjure.net/.
- ^ Sweney, Mark (2011-02-05). "Yell casts JR Hartley ad into digital era". The Guardian. http://www.guardian.co.uk/media/2011/feb/05/yell-jr-hartley-ad. Retrieved 2011-02-06.
Categories:- Advertising characters
- 2011 in British television
Wikimedia Foundation. 2010.
