- D.J. Heckes
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D.J. Heckes is the author[1] of, Full Brain Marketing for the Small Business,[2] and the founder of EXHIB-IT! Trade Show Marketing Experts in Albuquerque, New Mexico.[3] Heckes just received the Top Performing CEO award in 2010 from NM Business Weekly.[4] Heckes is actively involved in seven chambers in New Mexico and Texas, and is past President of the New Mexico Chapter of the American Marketing Association,[5] where she achieved Chapter of the Year in 2005 for the NM Chapter. A North Carolina native, Heckes has an associate’s degree in Pre-law and a B.A. in Health Care Management from Southern Illinois University in Carbondale. In June 2009, Heckes founded Studio E Design and Production as her second company. Her many volunteer roles include: Ambassador for the Albuquerque Economic Development, Greater Albuquerque Chamber of Commerce, and National Professional Board for the American Marketing Association. Heckes remains active in the National Association of Women Business Owners,[6] E-Women Communications and Women in Communications. Heckes is a Past President of the NM American Marketing Association and incoming President for Albuquerque Independent Business Alliance.[7] Marketing is one of Heckes’ true passions. A wife and mother of three, Heckes also enjoys being a hot air balloon pilot and competitive soccer player.
Contents
Full Brain Marketing
In Full Brain Marketing for the Small Business,[2] Heckes shares her knowledge about merging traditional, digital and social media marketing to accomplish a successful marketing campaign for your business with less effort by doing it the right way.[5] Published in 2009, the book offers a way to determine where your business currently is and a road map to get where you want your business to be. This information could be useful to any small business. Heckes addresses how social media can work for your business and which social media platforms to choose when trying to make yourself the “expert” in your field. A free chapter of the book is available for download on the Full Brain Marketing website.
Heckes Teaches about Leadership and Success
Exhib-it! has been growing since its inception and continues to expand. Because of the success of the business, Heckes has been able to write three weekly blogs that share knowledge and experiences with the public. The blogs, Trade Show News, Exhib-it! Video Blog and Full Brain Marketing Blog, are updated weekly and can be accessed through Exhib-it!’s website.
Heckes frequently presents at nationwide conferences,[8] and has many times been a keynote for those conferences.[9] Her areas of expertise are wide, but some of the main topics she presents on are: leadership, secrets of success, exhibit marketing, social media marketing, booth camps, organizational management and communication within businesses. Some of the organizations for which Heckes speaks include: Women’s Business Council, YWCA Institute for Leadership and Diversity,[10] NM Entrepreneur Summit and Sandia National Laboratories.
References
- ^ World Book and News; First-Time Author DJ Heckes Named Finalist in Regional Book Awards Competition, 2010
- ^ a b TradingMarkets.com; Full Brain Marketing Works Best for Small Business Today, 2010
- ^ Albuquerque Hispano Chamber of Commerce; 2010 Small Business Person of the Year, 2010
- ^ New Mexico Business Weekly; Biz Weekly honors 28 ‘Top CEOs’, 2009
- ^ a b New Mexico American Marketing Association; Full BRAIN Marketing: A Conversation with the Author, 2010
- ^ National Association of Women Business Owners; Member Spotlight
- ^ Albuquerque Independent Business Alliance; Board and Staff
- ^ American Marketing Association; Chapter Takes Top Honors in 2007-08 Chapter Excellence Awards. 2008
- ^ New Mexico American Marketing Association; Speaker Spotlight, 2010
- ^ YWCA Institute for Leadership and Diversity; 2010 Speaker Schedule, 2010
External links
Categories:- Living people
- American business writers
- Marketing
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