- Customer intimacy
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Customer intimacy is a concept from marketing, which describes the ability of a supplier to become accepted and known as the regular partner with its customer. Customer intimacy creates a virtuous circle: the better the supplier knows the customer company with its objectives and difficulties, the better able he is to provide an optimal solution.
The more adapted the supplier's product or service is, the happier the customer will be, and the stronger the "intimacy" between the two parties.
External links
Categories:- Customer experience management
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