- Cookie Jar TV
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Cookie Jar TV 
Type Saturday morning cartoon block Country United States Availability National Owner DiC Entertainment (2006-2008)
Cookie Jar Group (2008-present)Launch date September 16, 2006 (KOL Secret Slumber Party)
September 15, 2007 (KEWLopolis)
September 19, 2009 (Cookie Jar TV)Former names KOL Secret Slumber Party (2006-2007)
KEWLopolis (2007-2009)Official website http://www.cookiejartv.com Cookie Jar TV is a three-hour children's programming block on CBS. It launched on September 16, 2006 as KOL Secret Slumber Party, re-branded as KEWLopolis on September 15, 2007 and again as Cookie Jar TV on September 19, 2009. The block replaced Nick Jr. on CBS, which was produced by Viacom's Nickelodeon before CBS and Viacom became two separate companies, and CBS's former children's blocks, CBS Kids, CBS Kidz and CBS Kidshow. The block is owned and programmed by Cookie Jar Entertainment (the successor to block creator DIC Entertainment). As KEWLopolis, the block was a tie-in with a monthly teen magazine, KEWL, which was established in part by DiC in May 2007.
All programming in the block is in compliance with federal "E/I" requirements as mandated by the Federal Communications Commission. Though the block is intended to air on Saturday mornings, like its predecessors, some CBS affiliates choose to tape-delay 30 minutes to an hour of the block to air at a different weekend timeslot (usually on Sunday mornings).
Contents
History
"KOL Secret Slumber Party" logo, used from 2006-2007
DIC partnership
After the announcement of the CBS/DIC partnership, the latter announced programming block was originally going to be called CBS's Secret Saturday Morning Slumber Party (or CBS’s Saturday Morning Secret Slumber Party), but was later renamed KOL Secret Slumber Party on CBS after DIC, who produced all of the children's programming for the block, partnered with KOL, the children's area of AOL, which co-produced programming with DIC. AOL managed the programming block's website, and produced public service announcements which aired both on television and online[1] This alliance was what led to the name change for this block, and also because some of the programs were airing on Sundays (depending on the market).
KEWLopolis
"KEWLopolis" logo, used from 2007-2009In mid-2007, KOL withdrew sponsorship of the block.[2] Afterwards, CBS and DIC announced a new partnership with American Greetings Corporation to produce the new KEWLopolis, a cartoon block aiming at young female children.
Cookie Jar Group
On July 23, 2008, DIC was acquired by the Cookie Jar Group.[3][4] On February 24, 2009, it was announced that CBS renewed its contract with Cookie Jar for another three seasons, through 2012.[5][6] While KEWLopolis was willing to carry Cake and Horseland over from KOL Secret Slumber Party, Cookie Jar TV removed all KEWLopolis programming upon its re-branding on September 19, 2009. Horseland and Trollz returned to Cookie Jar TV on February 5, 2011, replacing Noonbory and the Super Seven and Sabrina: The Animated Series.
In August 2011, promotions began airing advertising that the block would use the brand Team Toon beginning September 17, 2011. This is inaccurate since as of September 17, 2011, the block is still using the brand Cookie Jar TV.[7]
Programming
Current programming
The block airs at different times on some CBS stations (some air it on one day, and others split into both weekends). CBS (as with any network) and the block's producers ask viewers to check local listings to find out when the shows air in their area.
Current programs as of September 17, 2011 (all shows are E/I):[8]
- Busytown Mysteries
- Danger Rangers
- Doodlebops
- Horseland
Former programming
- Madeline (reruns of 1993 show; September 16, 2006 - September 8, 2007; now on Cookie Jar Kids Network)
- Care Bears: Adventures in Care-a-lot (September 15, 2007 - September 12, 2009)
- Sabrina's Secret Life (reruns of 2003 show; September 16, 2006 - January 29, 2011)
- Strawberry Shortcake (reruns of 2003 show; September 15, 2007 - September 11, 2010)
- Dance Revolution (September 16, 2006 - September 8, 2007)
- Cake (September 16, 2006 - September 12, 2009)
- Sushi Pack (November 3, 2007 - September 12, 2009)
- Dino Squad (November 3, 2007 - September 12, 2009; now on This Is for Kids)
- Sabrina: The Animated Series (reruns of 1999 show; September 16, 2006 - January 29, 2011)
- Noonbory and the Super Seven (September 19, 2009 - September 11, 2010; now on Cookie Jar Kids Network)
- Doodlebops Rockin' Road Show (now on Cookie Jar Toons)
- Trollz
See also
- Cookie Jar Kids Network (Cookie Jar's former syndicated children's block)
- Cookie Jar Toons (Cookie Jar's daily children's block on This TV)
References
- ^ DIC, KOL to Produce on CBS, Mediaweek, June 21, 2006
- ^ CBS Blocks Out KEWLopolis, Animation Magazine, August 23, 2007
- ^ "COOKIE JAR AND DIC ENTERTAINMENT TO MERGE, CREATING INDEPENDENT GLOBAL CHILDREN'S ENTERTAINMENT AND EDUCATION POWERHOUSE". Cookie Jar Group. 2008-06-20. http://www.cjar.com/press/cj_press_20080620.php. Retrieved 2008-12-23.
- ^ "COOKIE JAR ENTERTAINMENT EXPANDS BRAND PORTFOLIO, TALENT AND GLOBAL REACH WITH CLOSING OF DIC TRANSACTION". Cookie Jar Group. 2008-07-23. http://www.cjar.com/press/cj_press_20080723a.php. Retrieved 2008-12-23.
- ^ "CBS Reups With Kids Programmer Cookie Jar". Broadcasting & Cable. February 24, 2009. http://www.broadcastingcable.com/article/179789-CBS_Reups_With_Kids_Programmer_Cookie_Jar.php. Retrieved 2009-02-26.
- ^ "CBS RENEWS COOKIE JAR ENTERTAINMENT'S SATURDAY MORNING BLOCK FOR THREE MORE SEASONS". Cookie Jar Group. February 24, 2009. http://www.cjar.com/press/cj_press_20090224.php. Retrieved 2009-03-25.
- ^ Promotions advertising that the block would use the brand Team Toon have been airing since August 2011.
- ^ "CBS AND COOKIE JAR ENTERTAINMENT PRESENT THE NEW CHILDREN'S EDUCATIONAL AND INFORMATIONAL PROGRAMMING SCHEDULE FOR "COOKIE JAR TV" PREMIERING SATURDAY, SEPT. 17". Cookie Jar Group. September 6, 2011. http://www.cjar.com/press/cj_press_20110906.php. Retrieved September 18, 2011.
External links
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Categories:- Television programming blocks
- CBS network shows
- AOL
- Television series by Cookie Jar Entertainment
- Brokered programming
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