- Mind Candy
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Mind Candy Type Entertainment developer Industry Video games Licensing Toys Entertainment Technology Founded 2003 Headquarters Shoreditch, London, United Kingdom Key people Michael Acton Smith (Founder, CEO), Divinia Knowles (CFO,COO), Toby Moore (CTO), Ed Relf (CCO), Rebecca Newton (CCSO), Darran Garnham (Head of Global Licensing) Products Moshi Monsters, Perplex City Employees 75 Website Mind Candy Mind Candy is a British entertainment company, formed in 2003 by UK internet entrepreneur Michael Acton Smith, and based in Shoreditch, London, England[1]. Mind Candy's first major project was a hybrid of stories, games and puzzles called Perplex City that was played simultaneously by thousands of people around the world.
In 2007, the company began development on Moshi Monsters, a virtual world and online game aimed at children aged between 7-12, which allows users to adopt their own pet monster, socialise and play educational puzzles[2].
Moshi Monsters has been likened to a Facebook for kids[3] and currently has over 50 million registered users worldwide[4]. The brand is gaining continuous momentum, growing at a rate of one new user per second[5].
In 2011, Moshi Monsters expanded from its online base into the real world, launching a range of physical products including toys, books, membership cards, trading cards, Top Trumps and Plush Toys[6]. Moshi Magazine launched in February 2010 and now has the highest circulation of any UK children’s magazine[7]. In February 2011, Mind Candy announced the launch of Moshi TV[8].
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Location
Mind Candy is based in Shoreditch, London[9] in an area that has become known as London's "Silicon Roundabout", due to the high density of digital and tech businesses, the result of the UK Government’s Tech City initiative[10]. Smith hosts regular networking events in the area, including "Silicon Drinkabout" - a casual networking event for local businesses[11].
Awards
Mind Candy has won numerous industry awards for its work. In July 2011, Mind Candy’s Senior Management Team won two awards at the annual BVCA awards, including the Venture Capital-Backed Management Team of the Year award[12] Also in July 2011, Mind Candy team won a Develop Industry Excellence Award for "Business Development" at the The Develop Industry Excellence Awards[13].
References
- ^ Guardian.co.uk, 17 July 2011
- ^ London Evening Standard, 27 January 2011
- ^ Tech Crunch, 17 February 2011
- ^ Telegraph.co.uk, 6 June 2011
- ^ Mashable.com, 5 June 2011
- ^ London Evening Standard, 27 January 2011
- ^ Telegraph.co.uk, 6 June 2011
- ^ Guardian.co.uk, 1 April 2011
- ^ Guardian.co.uk, 17 July 2011
- ^ Telegraph.co.uk, 11 May 2011
- ^ Guardian.co.uk, 17 July 2011
- ^ City AM, 4 July 2011
- ^ MCVUK.com, 21 July 2011
External links
- Mind Candy - Company website
- Moshi Monsters - Adopt a Monster
- Perplex City - The homepage of Mind Candy's Alternate Reality Game
Categories:- Alternate reality games
- Media companies of the United Kingdom
- Companies established in 2003
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