21 Cineplex

Metropole XXI in Menteng, Central Jakarta.

21 Cineplex is the largest movie theater chain in Indonesia. It serves 29 cities in Indonesia.

Along with the demands of the times, 21 Cineplex Group has conducted a number of improvements and innovations, among which are to form a network movie theater into 3 separate brands, namely Cinema 21, Cinema XXI and The Premiere to target different markets. This movie network spread across several major cities throughout the archipelago and most of them located in shopping centers with Hollywood and Indonesian movies as the main menu, equipped with Dolby Digital and THX sound system.

Cinema 21

Cinema 21 largest cinema network has spread across the archipelago. Before Cinema XXI standing, Cinema 21 controlled the overall market share of Indonesian moviegoers with varying ticket prices applied and the types of films shown, in accordance with the location and the intended target.

After Cinema XXI was established, slowly Cinema 21 turned into second-class cinema network, with most of the films are local movies and foreign films that are not playing at the Cinema XXI again. But this condition does not apply in smaller cities outside Jakarta which haven't yet have Cinema XXI and where there are not many Cinema 21 available.

In general, most of Cinema 21 studios are equipped with Dolby Digital sound systems, and even some of those are THX certified such as Hollywood KC, Karawaci and Mega (now Pluit Village XXI) in Jakarta. Not only that, some Cinema 21 even adapted the atmosphere and comfort equivalent to Cinema XXI. But again, it is based on the targeted market share and the agreement with the shopping centers management.

Cinema XXI

Cinema XXI was first established in the Plaza Indonesia Entertainment X'nter, with 4 regular theaters and 2 Premiere theaters. This Cinema XXI (named Studio XXI) is the only Cinema XXI that uses comfortable exclusive sofas in all of their theaters, and has a THX certificate in all of their theaters.

The majority of films that played at Cinema XXI studios are Hollywood movies, both the latest, and past movies that haven't got the chance to be screened before. Some Cinema XXI studios also show Indonesian movies, based on the location and the targeted market share of the shopping centers the cinema is located in.

Some Cinema 21 studios are also renovated and turned into Cinema XXI, with the addition of carpet, design changes, and replacement of the studio chairs. Some of them are, Anggrek XXI, BSM XXI, Plaza Senayan XXI, Puri XXI, Djakarta XXI and also Megaria 21 which was renamed to Metropole XXI. Especially for Plaza Senayan XXI, renovations undertaken a total overhaul, including movie theaters and the addition of several studios became 8 regular theaters and 2 Premiere theaters. The total renovation time took almost 7 months.

To reach the entire audience, some shopping centers have more than one movie theaters in it, like Mal Kelapa Gading which has Gading 21, Gading XXI, and La Piazza 21; Pondok Indah Mall which has Pondok Indah 1 XXI and Pondok Indah 2' XXI; and Tunjungan Plaza Surabaya which has Tunjungan 21 and Tunjungan XXI. Synergies between 21 and XXI in it was maintained either by rotation of the film which was shown along with hours of play.

Each year, the emergence of Cinema XXI in major cities continue to increase, replacing the appearance of Cinema 21. In the near future, there are several shopping centers and businesses that have planned to open Cinema XXI studios, like Epicentrum Walk, Gandaria Mainstreet and Kota Kasablanka. Not only that, some existing Cinema 21 and Cinema XXI studios are still doing renovations to better themselves.

At the end of 2008, along with the development of 3D technology and the increasingly rampant films based on that format, Cinema XXI helped to apply the technology Dolby 3D Digital Cinema in several XXI, like Plaza Senayan XXI, Studio XXI, Pondok Indah XXI, Gading XXI and Puri XXI in Jakarta, as well as several other major cities such as Serpong XXI Tangerang, CiWalk XXI Bandung and Sutos XXI Surabaya with a special ticket price.

List of Cinema XXI

Cinema XXI	Address	Studio Reguler	The Premiere
Studio XXI EX	Plaza Indonesia Entertainment X'nter lt.2 Jl. M.H. Thamrin, Central Jakarta	4	2
Gading XXI	Mal Kelapa Gading 3 lt.3 Jl. Boulevard Kelapa Gading, North Jakarta	6	2
Pondok Indah XXI	Pondok Indah Mall 2 lt.3 Jl. Metro Pondok Indah, South Jakarta	3	1
Djakarta Theatre XXI	Jl. M.H. Thamrin, Central Jakarta	2	0
Senayan City XXI	Senayan City lt.5 Jl. Asia Afrika, Central Jakarta	4	1
Ciwalk XXI	Cihampelas Walk, Bandung	8	2
BSM XXI	Bandung Supermal Jl. Jend. Gatot Soebroto, Bandung	5	0
Anggrek XXI	Mal Taman Anggrek lt.4 Jl. S. Parman, West Jakarta	4	0
Plaza Senayan XXI	Plaza Senayan P5 Jl. Asia Afrika, Central Jakarta	8	2
Serpong XXI	Mal Summarecon Serpong Jl. Boulevard Gading Serpong, South Tangerang	6	0
Mega Bekasi XXI	Mega Bekasi Hypermall lt.5 Jl. A. Yani, Bekasi	7	0
Galaxy XXI	Mal Galaxy lt.3 Jl. Dharmahusada Indah Timur, Surabaya	5	0
Grand City XXI	Grand City Jl. Gubeng Pojok - Jl. Kusuma Bangsa, Surabaya	6	1
Supermal XXI	Pakuwon Trade Center/Supermal Pakuwon Indah lt.1, Surabaya	5	0
Sutos XXI	Surabaya Town Square lt.2 Jl. Adityawarman, Surabaya	6	0
Tunjungan XXI	Tunjungan Plaza lt.5 Jl. Basuki Rahmat, Surabaya	4	0
Pluit Junction XXI	Pluit Junction lt.6 & 8 Jl. Pluit Raya, North Jakarta	5	0
Mega XXI	Mega Mall Batam lt.2 Jl. Engku Putri, Batam	6	0
Platinum XXI	Gedung fX lt.7 Jl. Pintu Satu Gelora Bung Karno, Central Jakarta	4	0
Botani XXI	Botani Square Lt. 2, Jl. Pajajaran, Bogor	6	0
Puri XXI	Mal Puri Indah lt.2, West Jakarta	7	1
Metropole XXI	Pegangsaan Road No.21, Jakarta Pusat	6	0
BTC XXI	Bandung Trade Center Lt. P-2/3, Bandung	5	0
PABAS Studio XXI	Pasar Baru Square Lt.2, Jl. Jend. Sudirman, Balikpapan	4	0
Emporium Pluit XXI	Emporium Pluit Mall Lt.5, Jl. Pluit Selatan Raya, North Jakarta	4	2
Artha Gading XXI	Mal Artha Gading, Atrium Italy Lt.6, North Jakarta	5	0
Plaza Indonesia XXI	Plaza Indonesia Extension Lt.6, Jl. M.H. Thamrin, Central Jakarta	5	0
Pejaten Village XXI	Pejaten Village Lt. 3, Jl. Warung Buncit Jati Barat No.39, South Jakarta	5	0
Empire XXI	Jl. Urip Sumoharjo, Yogyakarta	6	0
Pluit Village XXI	Pluit Village Mall Lt. 4, Jl. Pluit Indah Raya, North Jakarta	5	0
BSD XXI	BSD Plaza Lt.2 BSD City Sektor IV, South Tangerang	4	0
PIM XXI	Palembang Indah Mall Lt.3 Jl.Letkol Iskandar, Palembang	6	0
CBD Ciledug XXI	CBD Ciledug Lt.Top Jl.HOS Cokroaminoto No. 93 Karang Tengah, Tangerang	4	0
Paragon XXI	Paragon City Lt.3 & 4 Jl. Pemuda No. 119, Semarang	4	0

The Premiere

The Premiere is targeted for movie lovers who want luxurious facilities, a concept of cinema that is equipped with all the luxuries, including a special lobby, special sofa that feels like an airplane's business class sofa with blankets and other luxuries.

The Premiere -until now- is only available on several XXI Cinema, such as EX Plaza Indonesia, Gading, Plaza Senayan, Senayan City, Pondok Indah, Emporium Pluit, and Puri with the price range of IDR 50,000 to 100,000.

Bandung is the first city that has The Premiere outside Jakarta. Opened on May 1, 2009, The Premiere in Bandung is located at Cihampelas Walk.

Surabaya is the second city that has The Premiere outside Jakarta. Opened on Oct 10, 2010, The Premiere in Surabaya is located at Grand City.

Mobile Ticketing

To complete the comfort of the spectators, they have now launched a mobile ticketing system (MTix), for booking tickets through the SMS and the website.

For now, MTix is only available in several Cinema 21 and Cinema XXI. Viewers who want to use this facility must come to the relevant Cinema 21 or Cinema XXI counter for the registration process.

See also

• Blitzmegaplex

External links

• Official website