Chromaroma

Chromaroma
Chromaroma
Chromaroma-logo.png
URL Chromaroma
Type of site Game
Registration Required
Available language(s) English
Owner Mudlark
Launched November 30, 2010 (2010-11-30)
Current status Online

Chromaroma is a London-based game using players’ Oyster cards and Barclays Cycle Hire accounts. Points are awarded depending on the stations and journeys users complete on the London Underground and London Buses, as well as using ‘Boris bikes’.[1] It is described by its creators, Mudlark, as “location-based top trumps”, and encourages competition through leaderboards.[2]

Chromaroma has had funding from 4iP (Channel 4’s innovation fund) and Screen West Midlands since a concept was arrived at in early 2009.[3][4]

The game is written in the Ruby on Rails framework and was developed by the London web development agency, Dynamic50[5]. Dynamic50 describe this in more detail on their post-launch blog article.

The game was launched to the public on 30 November 2010, when snow closed Gatwick Airport and caused severe delays on London’s tube network.[6]

References

  1. ^ Prigg, Mark (2010-11-15). "Play as you commute". Evening Standard. http://www.thisislondon.co.uk/lifestyle/article-23897724-play-as-you-commute.do. Retrieved 2010-12-04. 
  2. ^ Phillips, A (2010-11-19). "Chromaroma makes commuting one big game". Business Review Europe. http://www.businessrevieweurope.eu/tags/chromaroma/chromaroma-makes-commuting-one-big-game. Retrieved 2010-12-04. 
  3. ^ Kiss, Jemima (2010-11-30). "Chromaroma: the makeover London commuting has been waiting for". The Guardian. http://www.guardian.co.uk/media/pda/2010/nov/30/chromaroma-oyster-transport-gaming. Retrieved 2010-12-04. 
  4. ^ Barnes, Toby (2009-02-12). "Week 0.1:Concept.". Chromaroma Blog. http://blog.chromaroma.com/2009/02/inspirations/. Retrieved 2010-12-04. 
  5. ^ Green, Jason (2010-10-01). "Chromaroma – Gaming on London Transport". Dynamic50 blog. http://blog.dynamic50.com/2010/10/01/chromaroma-gaming-on-london-transport/. Retrieved 2011-04-12. 
  6. ^ Kiss, Jemima (2010-12-04). "Chromaroma and the onward march of gameification". The Guardian. http://www.guardian.co.uk/technology/2010/dec/04/chromaroma-gameification-mudlark-london. Retrieved 2010-12-04. 

External links

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