DisplayLink

DisplayLink
DisplayLink Corp.
Type Private
Industry Semiconductors
Founded 2003
Founder(s) Dr. Quentin Stafford-Fraser,
Martin King
Headquarters Palo Alto, California, US
Area served Worldwide
Key people Craig Ensley
CEO
Products USB Graphics chips
Employees 100 (2008)
Website DisplayLink.com

DisplayLink (formerly Newnham Research) is a semiconductor and software startup company. DisplayLink USB graphics technology is designed to connect computers and displays using USB and Wireless USB, allowing multiple displays to be connected to a single PC. DisplayLink's primary customers are LCD monitor manufacturers (Samsung, LG, ASUS), notebook OEMs (HP, Toshiba, Sony, Lenovo), Thin Client OEMs (HP), and projector manufacturers (InFocus).[1] DisplayLink has seen rapid adoption of their USB graphics solutions and have shipped over two million USB graphics chips into the peripherals market.[2]

DisplayLink operates worldwide with offices in the United States, the United Kingdom, Poland, and Taiwan.[3] The company is privately funded and to date has raised $51 million in financing from venture capital organizations Atlas Venture, Balderton Capital, DAG Ventures and DFJ Esprit.[4]

Contents

Company history

DisplayLink was founded in 2003 as Newnham Research by Dr. Quentin Stafford-Fraser and Martin King.[5] The Newnham Research team invented NIVO (Network In, Video Out) designed for low cost thin client computing over Ethernet networks.[6] The company referred to these thin-client computers as network displays.

In 2006, Newnham Research launched its first commercially-available product in partnership with the Kensington Computer Products Group: a USB 2.0 universal laptop docking station designed for the retail market.[7]

In November 2006, Newnham Research renamed itself to DisplayLink, a name that better described their display connection technology.[8]

DisplayLink launched its first semiconductor product family, the DL-120 and DL-160 USB 2.0 graphics devices, in January 2007[9], signaling an important change in the company's business plan from FPGA-based systems to semiconductors. The DL-120 and DL-160 allow up to six additional monitors to be added to a PC through USB 2.0.

In 2008, DisplayLink announced the first Wireless USB products powered by their technology. To date they have announced products or partnerships with Wireless USB technology vendors Alereon[10], Realtek[11], and WiQuest[12].

At the Intel Developer's Forum in August 2008, DisplayLink announced a partnership with Intel to accelerate DisplayLink USB graphics technology on the Intel GMA X4500 integrated graphics platform.[13]

In May 2009, DisplayLink launched its second semiconductor product family, the DL-125, DL-165, and DL-195 USB 2.0 graphics devices. This DL-1x5 family brings improved performance, an increase in maximum resolution to 2048x1152, and the integration of a DVI transmitter and video DAC. The first products to ship with the new DL-1x5 chips were the Samsung Lapfit LD190G and LD220G monitors.[14]

On November 17, 2009, DisplayLink announced their first Thin Client product based on their USB 2.0 virtual graphics technology, designed for Microsoft Windows MultiPoint Server.[15]. Thin client manufacturer HP was the first to announce a product based on DisplayLink USB Graphics technology with the launch of the t100 Thin Client.[16]

At the Consumer Electronics Show (CES) in 2010, DisplayLink became the first company to demonstrate video and graphics over a USB 3.0 "SuperSpeed USB" connection, showing substantial improvements in performance, resolution support, and video quality. DisplayLink intends to have SuperSpeed USB versions of its USB graphics products available by the end of 2010.[17]

Technology

The DisplayLink network graphics technology is composed of Virtual Graphics Card (VGC) software that is installed on a PC and a Hardware Rendering Engine (HRE) embedded or connected to a display device. The DisplayLink VGC software is based on a proprietary adaptive graphics technology. The VGC software runs on a Windows or Mac OS X host PC and takes information from the graphics adapter and compresses the changes to the display from the last update and sends it over any standard network including USB, Wireless USB, Ethernet, and Wi-Fi. After receiving the data, the HRE then transforms it back into pixels to be displayed on the monitor. While the basic network graphics technology can be used on a variety of network interfaces (Ethernet, and Wi-Fi), DisplayLink has to date only designed products around USB 2.0 and Wireless USB connectivity.[4]

Products with DisplayLink technology are supported on Windows 7, Windows Vista, Windows XP, Windows 2000, and Mac OS X.[18] There is a DisplayLink-supported open source project called libdlo with the goal of bringing support to Linux and other platforms.[19] There are also unofficial reverse-engineered specifications available.[20]

References

  1. ^ "DisplayLink Customer Products". http://www.displaylink.com/shop. Retrieved 2010-02-16. 
  2. ^ "DisplayLink has just shipped it's 2 millionth chip!!". http://twitter.com/DisplayLink/status/9572023335. Retrieved 2010-03-03. 
  3. ^ "List of DisplayLink Offices". http://www.displaylink.com/offices.php. Retrieved 2010-02-16. 
  4. ^ a b "DisplayLink Fact Sheet" (PDF). http://www.displaylink.com/news/resources/displaylink_factsheet.pdf. Retrieved 2011-09-02. 
  5. ^ "About DisplayLink (DisplayLink Website)". http://www.displaylink.com/who_we_are.php. Retrieved 2008-10-08. 
  6. ^ "What is a Ndiyo system?". http://www.ndiyo.org/systems. Retrieved 2008-10-08. 
  7. ^ "DisplayLink launches high-speed USB graphics technology for multi-monitor computing applications" (Press release). DisplayLink. 2006-04-11. http://www.displaylink.com/news/news110406.htm. Retrieved 2008-10-08. "... its first design win with Kensington Computer Products Group, who will use the USB NIVO in a universal laptop docking station ..." 
  8. ^ "Newnham Technology/Research Changes Name to DisplayLink" (Press release). DisplayLink. 2006-11-06. http://www.displaylink.com/news/news061106.htm. Retrieved 2008-10-08. 
  9. ^ "DisplayLink Launches ICs for Connecting Computer Displays via USB and Wireless USB" (Press release). DisplayLink. 2006-01-09. http://www.displaylink.com/news/news090107b.htm. Retrieved 2008-10-08. 
  10. ^ "DisplayLink and Alereon Announce World's First Wireless USB Graphics Adapter" (Press release). Aleron. 2007-12-10. http://www.alereon.com/press-room/press-releases/?pid=348. Retrieved 2008-10-08. 
  11. ^ "USB Implementers Forum Certifies IOGEAR’s WUSB to VGA Kit" (Press release). IOGear. 2008-09-04. http://www.wireless-usb.eu/wusb/?p=350. Retrieved 2008-10-08. 
  12. ^ "WiQuest and DisplayLink Collaborate on High Performance Graphics over Wireless USB" (PDF) (Press release). WiQuest. 2008-05-06. http://www.wiquest.com/docs/WQ_DL_Collaborate_FINAL.pdf. Retrieved 2008-10-08. 
  13. ^ "DisplayLink brings multi-monitor computing to the Intel 4 Series Express Chipset Family" (Press release). DisplayLink. 2008-08-19. http://www.displaylink.com/news/news190808.htm. Retrieved 2008-10-08. 
  14. ^ "DisplayLink Ships Higher Performance USB Chips Delivering HD Graphics To New Samsung Lapfit Displays" (Press release). DisplayLink. 2009-05-19. http://www.displaylink.com/news/news190509a.htm. Retrieved 2009-05-19. 
  15. ^ "DisplayLink Virtual Graphics to Enable Simple, Affordable 10 Seat Thin Client Computing Through Microsoft Windows Multipoint Server 2010 Technology" (Press release). DisplayLink. 2009-11-17. http://www.displaylink.com/pressreleaseviewer.php?type=2&id=43. Retrieved 2010-02-16. 
  16. ^ "HP Expands Education Portfolio with Low-cost, Easy-to-use Technology for the Classroom" (Press release). HP. 2009-11-17. http://www.hp.com/hpinfo/newsroom/press/2009/091117xb.html. Retrieved 2010-02-16. 
  17. ^ "DisplayLink To Showcase New USB 2.0 Devices, Preview SuperSpeed USB Technology At 2010 CES" (Press release). DisplayLink. 20100-01-07. http://www.displaylink.com/pressreleaseviewer.php?type=2&id=53. Retrieved 2010-03-03. 
  18. ^ "Windows Driver Downloads". DisplayLink. http://www.displaylink.com/downloads.html. Retrieved 2008-10-08. 
  19. ^ "DisplayLink Releases Linux Source Code for its USB Graphics Processors" (Press release). DisplayLink. 2009-05-15. http://www.displaylink.com/news/news150509.htm. Retrieved 2009-05-15. 
  20. ^ "Unofficial DisplayLink Hardware Specs". 2009-01-09. http://floe.butterbrot.org/displaylink/. Retrieved 2009-05-15. 

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