Sidel

This article is about the company. For the professor, see John Sidel (professor).

Not to be confused with Sidle (disambiguation).

Sidel

Type	Private
Industry	Food and beverage packaging
Key people	Mart Tiismann President & CEO and Alfred Zopf COO
Products	Bottling line solutions
Revenue	€1.300 million (2010)
Employees	5,079(2010)
Website	http://www.sidel.com/

Sidel is a manufacturing company providing solutions for packaging liquid foods including water, carbonated soft drinks, milk, sensitive beverages, edible oil, beer and other alcoholic beverages. In filling and blow moulding, Sidel covers three main categories of packaging: glass bottles (disposable and returnable), plastic bottles (PET, HDPE and PP) and drink cans. Headquartered in Hünenberg/Switzerland, the company operates production facilities at Le Havre, France; Atlanta/GA, USA; Shanghai, China; Guadalajara, Mexico and Sao Paulo, Brazil. With approximately 5,000 employees, Sidel has installed 30,000 machines in 190 countries worldwide by 2011 (1).

In 2003, Sidel joined Tetra Laval (2), a multinational corporation of Swedish origin that is active in liquid food packages and packaging. As one of three group divisions – with Tetra Pak (3) and DeLaval (4) – Sidel is serving the international food industry.

History

From its origins in the 1950s Sidel has been developing packaging technologies for glass bottles or metal cans. After Sidel had invented the plastic bottle in the early 1960s, the company launched the production of plastic bottle equipment (5). By the early 1990s, the company’s machines were present in 26 countries, including Eastern Europe and the Far East. A new marketing approach helped its machines expand beyond the initial soft-drink market (6). Sidel was actively expanding through acquisitions into further packaging markets. Before joining Tetra Leval, Sidel acquired French manufacturers Cermex (7) in 1991 and Gebo Industries in 1997.

Activities

Sidel is known to be a pioneer in beverage packaging solutions, especially for PET bottles (8). PET materials account for the largest share of Sidel’s sales. The equipment offer encompasses blow moulding machines, barrier treatment, Combi equipment, fillers, conveyors, labellers, pasteurizers, palletiser/depalletiser, robotic equipment and end-of-line operations.

Sidel leverages beverage packaging solutions for brands as Coca-Cola (9), PepsiCo., Danone, Nestlé, Heineken and many others.

Group Leadership Team

• Mart Tiismann, President and CEO
• Alfred Zopf, COO
• Ricccardo Rosselli, Finance
• Peter Logan, Market Operations
• Sid Johari, Industrial Operations
• Michel Picandet, Life Cycle Management
• Marc Aury, Engineering & Material Handling
• Roberto Bettini, Human Resources
• Nicholas Bloch, Communication
• Caroline Fellenius-Omnell, Legal

Notes

1. Annual Report Tetra Laval (2010) PDF http://www.tetralaval.com/SiteCollectionDocuments/TetraLaval_2011.pdf

2. http://www.docstoc.com/docs/75075350/Tetra-Laval-International-SA-SWOT-Analysis-and-Company-Profile

3. http://www.tetrapak.com/Pages/default.aspx

4. http://www.delaval.de/default.htm

5. Solutions for liquid food packaging, IDS Plastics http://www.ids-plastics.com/plastics/europe/Sidel/packaging_solutions/60_0/s_supplier.html

6. Funding Universe, company histories http://www.fundinguniverse.com/company-histories/Groupe-Sidel-SA-Company-History.html

7. http://www.cermex.fr/

8. BYRNE DAIRY: Ultra Dairy: The future of ESL? http://www.foodandbeveragepackaging.com/Articles/Feature_Articles/BNP_GUID_9-5-2006_A_10000000000001026490

Sidel expands its range of hot fillers for beverages with particles, in Packaging Europe http://www.packagingeurope.com/Packaging-Europe-News/42114/Sidel-Expands-Its- Range-of-Hot-Fillers-for-Beverages-with-Particles.html

9. Packaging magazine (2009), http://www.packagingmag.com.au/news/Coca-Cola-Bottling-System-chooses-Sidel

External links

• Sidel - Official corporate website
• Tetra Laval
• Tetra Pak
• DeLaval
• Yahoo! - Tetra Laval SA Company Profile