Pastelle Clothing

Pastelle Clothing is a clothing label founded by music producer and rapper Kanye West. It was slated for spring of 2006, but West has said he has not found adequate partners [ [http://www.rapworlds.com/modules.php?name=News&file=showarticle&threadid=59733 Rap Worlds - News - 1/19/2006 - Kanye West Explains His Pastelle Clothing Line ] ] .On May 7, 2008, it has been planned that Australian fashion label Ksubi will collaborate with Pastelle to create a line of eyewear [ [http://www.smh.com.au/articles/2008/05/06/1209839646653.html Ksubi go West for frame and fortune ] ] . The label itself can be seen in Kanye West's music video "Good Life".

The first Pastelle Clothing store will open up early 2009 in Chicago — followed by the New York, Los Angeles and San Francisco launch.

...(it is unknown)whether the line will be syndicated in larger retail stores such as Bloomingdales, Macy’s, Nordstrom’s, or even J.C. Penny.

International Stores are also currently being negotiated — no clue as to which cities will see the first stores yet.

[http://pastelleclothing.com/]

Kayne West stated that,

"Just getting the right designs. It’s a gift and a curse. You’ve got all eyes on you, so if you deliver something great, it’s gonna get held as, “Oh, it’s supposed to be great.” And even if it’s good or it’s OK or something, it’s gonna get bashed. There were phases where I could just do the bear on a Polo and it would’ve made $100 million. At a certain point. But I always say I was a designer before I was a rapper, and I really wanted to get into design. So then, trying to start designing and goin’ with my girl down to the fashion district and stuff, and looking at fabrics and stuff like that, I’m like, “Oh, shit. This is real.” I’ve learned so much about materials and fabrics and applications and sequence and shiny fabrics and fits and all type of shit…

[http://www.kanyelive.com/category/pastelle]

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