As the Cookie Crumbles

As the Cookie Crumbles
As the Cookie Crumbles
AsTheCookieCrumbles.jpg
As the Cookie Crumbles logo
Country of origin Canada
Language(s) English
No. of seasons 1
No. of episodes 8
Broadcast
Original run September 18, 2008 – November 6, 2008
External links
Website

As the Cookie Crumbles is a web-based soap opera produced by Kraft Canada. Eight weekly episodes were broadcast from September 18, 2008 through November 6, 2008.[1]

A promotional vehicle for Kraft’s brand Peek Freans Lifestyle Selections, a line of cookies with alleged health benefits, the branded content series featured love, hate, mystery and heartbreak storylines centered around the Casa di Tea, an oceanside teahouse in fictional Glamora County.[1] According to Peek Freans, the company looked at "consumers' love for soap operas" and gave As the Cookie Crumbles "all the stereotypical elements you'd expect to find in a soap opera."[1] The series was distributed on a variety of platforms including DailyMotion, Revver, Blip, Funny or Die, and iTunes. [2]

References

  1. ^ a b c Wong, Elaine. "Kraft Bakes Up Love, Suspense, Cookies in Web Soap Opera." Brandweek.com September 17, 2008.
  2. ^ Brim-DeForest, Brady. "Canadian ‘Cookie’ Satisfies TV’s Soap Tooth" Tubefilter, September 30, 2008.

External links


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Look at other dictionaries:

  • the way the cookie crumbles — ► the way the cookie crumbles informal, chiefly N. Amer. the way things turn out, especially when undesirable. Main Entry: ↑cookie …   English terms dictionary

  • the cookie crumbles — (informal) ▪ That s what the situation is ▪ That s the way things usually happen ● cookie …   Useful english dictionary

  • the\ cookie\ crumbles! — • that s the way the ball bounces • the cookie crumbles! Nothing unusual about that. Said of unpleasant things. Susan left me for a heavyweight boxer, and then I got drunk and wrecked my car, Bob bitterly complained. Well, that s the way the… …   Словарь американских идиом

  • that's the way the cookie crumbles — that’s the way the cookie crumbles informal phrase used for saying that you must accept a situation that you do not like because you cannot change it Thesaurus: words used to describe situations and circumstanceshyponym general words for… …   Useful english dictionary

  • that is the way the cookie crumbles — That s the way the cookie crumbles means that things don t always turn out the way we want …   The small dictionary of idiomes

  • That’s the way the cookie crumbles. — ent. That is life.; That is typical of the unequal share of things you are likely to get in life. □ I lost my job. Oh, well. That’s the way the cookie crumbles. □ Oh, gee! Too bad. That’s the way the cookie crumbles …   Dictionary of American slang and colloquial expressions

  • this is how the cookie crumbles — or[that s how the cookie crumbles] {v. phr.}, {informal} That s how things are; that s life. * /It s too bad about John and Mary getting divorced, but then that s how the cookie crumbles./ …   Dictionary of American idioms

  • this is how the cookie crumbles — or[that s how the cookie crumbles] {v. phr.}, {informal} That s how things are; that s life. * /It s too bad about John and Mary getting divorced, but then that s how the cookie crumbles./ …   Dictionary of American idioms

  • that's\ how\ the\ cookie\ crumbles — • that s how the cookie crumbles v. phr. informal that s how things are; that s life. It s too bad about John and Mary getting divorced, but then that s how the cookie crumbles …   Словарь американских идиом

  • this\ is\ how\ the\ cookie\ crumbles — • that s how the cookie crumbles v. phr. informal that s how things are; that s life. It s too bad about John and Mary getting divorced, but then that s how the cookie crumbles …   Словарь американских идиом

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