Ellen Siminoff

Ellen Siminoff was born and raised in Milwaukee, Wisconsin. Siminoff is a prominent Silicon Valley entrepreneur and investor, living in Los Altos Hills, California. Siminoff was a founding executive and Senior Vice President of Yahoo, where she ran business development, corporate development, and the small business and entertainment business units between 1996 and 2002. [http://docs.yahoo.com/info/investor/inv_officers.html]

Siminoff's husband, David Siminoff, is a partner at venture capital firm Venrock. [http://www.venrock.com/index.cfm?fuseaction=people.personDetail&id=10587]

Siminoff is currently Chief Executive Officer of Shmoop, an educational website. [http://supersecret.shmoop.com/public/about_us] She is Chairman and former CEO of Efficient Frontier. [http://efrontier.com/efficient-frontier/aboutus/board.html] In her 5 years as CEO, Siminoff built Efficient Frontier into the largest buyer of search advertising keywords on Google [http://www.businessweek.com/magazine/content/06_30/b3994069.htm] and one of the 25 most valuable privately-held companies in Silicon Valley, at an estimated $275 million valuation, according to Silicon Alley Insider. [http://www.alleyinsider.com/companies/efficient_frontier]

In 2005, Forbes Magazine named her one of their Masters of Information. [http://www.forbes.com/free_forbes/2005/0905/118.html]

Siminoff is often quoted in the New York Times as an Internet industry commentator. [http://www.nytimes.com/2007/05/05/technology/05soft.html] [http://www.nytimes.com/2006/12/07/technology/07yahoo.html] [http://www.nytimes.com/2008/04/03/technology/03google.html] [http://www.nytimes.com/2007/02/05/technology/05yahoo.html]

Siminoff is known as a fervent fan of the Green Bay Packers. Forbes Magazine noted that Siminoff "believes it's bad luck to talk to her mother before her beloved Green Bay Packers are scheduled to play." [http://www.forbes.com/free_forbes/2005/0905/118.html]

Siminoff attended Princeton University for her undergraduate studies and Stanford Business School for her MBA. [http://www.imediaconnection.com/content/6480.asp]

Siminoff sits on the board of directors for:
* Mozilla Corporation [http://www.mozilla.com/en-US/about/whatismozilla.html]
* Efficient Frontier [http://efrontier.com/efficient-frontier/aboutus/board.html]
* Journal Communications [http://phx.corporate-ir.net/phoenix.zhtml?c=145779&p=IROL-Bio&t=Regular&id=166430&] (NYSE: JRN)
* 4INFO [http://www.4info.net/about/leadership.jsp]
* US Auto Parts [http://investing.businessweek.com/businessweek/research/stocks/private/person.asp?personId=210452&privcapId=4597614&previousCapId=4597614&previousTitle=U.S.%20Auto%20Parts%20Network,%20Inc.] (NASDAQ: PRTS)
* SolarWinds [http://www.bizjournals.com/austin/stories/2008/06/16/daily42.html?ana=from_rss]

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