KSCW

Infobox_Broadcast
call_letters = KSCW
city =
station_
station_slogan =
station_branding = Kansas' CW
analog = 33 (UHF)
digital = 31 (UHF)
other_chs =
affiliations = The CW
network =
founded =
airdate = August 5, 1999
location = Wichita, Kansas
callsign_meaning = KanSas CW
former_callsigns = KWCV (1999-2006)
former_channel_numbers =
owner = Schurz Communications
licensee = Sunflower Broadcasting, Inc.
sister_stations = KWCH-TV
KBSH-TV
KBSD-TV
KBSL-TV
former_affiliations =
effective_radiated_power = 2,300 kW (analog)
1,000 kW (digital)
HAAT = 328 m (analog)
345 m (digital)
class =
facility_id = 72348
coordinates = coord|37|48|0.7|N|97|31|30.2|W|type:landmark_scale:2000
homepage = [http://www.kansascw.com/ kansascw.com]

KSCW, channel 33, is the CW-affiliated television station for Wichita, Kansas. Its transmitter is located in Colwich. Owned by Schurz Communications, the station is sister to CBS affiliate KWCH-TV. The two stations share studios on East 37th Street North in Wichita. Syndicated programming on KSCW includes: "According to Jim", "The King of Queens", "Frasier", and "Roseanne".

History

The station made its on-air debut on August 5, 1999 as WB affiliate KWCV and was known on-air as "Kansas' WB". On January 24, 2006, The WB and UPN announced that they would end broadcasting and merge. The newly combined network would be called The CW. The letters would represent the first initial of its corporate parents: CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. On February 22, News Corporation announced that they would start up another new network called MyNetworkTV. This new network, which would be sister to Fox, would be operated by Fox Television Stations and its syndication division, Twentieth Television. MyNetworkTV was created to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming independent as well as to compete against The CW.

On March 21, not long after the affiliation announcement, KWCV received approval from the FCC to change its call letters to the current KSCW in order to reflect the new affiliation. The change took effect on March 28. On September 5, former UPN affiliate KMTW became the MyNetworkTV affiliate for the Wichita area. The WB / UPN merger officially took effect on September 18 and KSCW became the CW affiliate for the Wichita market. On that date, the station's branding became "Kansas' CW". In March 2007, Banks Broadcasting (KSCW's owner since its launch) announced the pending sale of the station to Schurz Communications (owner of CBS affiliate KWCH). The sale closed on July 20, 2007 after the FCC granted Schurz a "failed station" waiver for KSCW.

The "failed station" waiver was necessary because the Wichita DMA has only seven "unique" full-power television stations (the full-power stations outside the immediate Wichita area are all satellites of their Wichita-based parents and the FCC considers the parent and all of its satellites together as one station). This number of unique full-power stations is normally not enough to legally support a duopoly and Banks Broadcasting tried and failed to find a buyer for KSCW who did not need the "failed station" waiver. Several months after Schurz closed on its purchase of KSCW, the station launched a new website, powered by the Local Media Network division of World Now. Previously, the web address was operated by Broadcast Interactive Media. As a result of the two stations being operated together, KSCW may now carry CBS network programming should it be preempted by KWCH in the event of a local special or an emergency such as a breaking news story.

Newscasts

Sister station KWCH produces a two-hour long newscast that airs on weekday mornings at 7. In October of 2008, that station will begin broadcasting their local news in high definition. In order to make the change, KWCH will have to upgrade their studios. The KSCW broadcast will most likely be included in the switch.

"Eyewitness News This Morning on Kansas' CW"
"(Weekday Mornings 7 to 9 A.M.)"
*Anchors:
**Felicia Rolfe
**Matt Mauro
*Weather:
**Mark Larson

"KSCW features additional news personnel from KWCH. See that article for a complete listing."

External links

* [http://www.kansascw.com/ KSCW "Kansas' CW"]
* [http://www.kwch.com KWCH channel 12]
*TVQ|KSCW