All By Students (ABS) Notebooks

Infobox_Company
company_name = ABS Notebooks, Inc.
company_type = Private company
company_slogan = All By Students
foundation = 2006
location = Chicago, Illinois, USA
industry = Media
products = ABS Notebooks
allbystudents.com

homepage = [http://www.absnotebooks.com www.absnotebooks.com]

All By StudentsAll By Students (ABS) Notebooks is a college marketing company that partners with universities across the United States to spearhead a free school supplies initiative for students.

Their flagship product, a free multi-subject notebook, is given to university students at the start of every semester. Full-page advertisements act as subject dividers that offer further discounts, thus subsidizing the notebooks for students.

The notebooks are designed to reflect the brand of the school distributing by adopting their colors and logo. The first eight pages include college-specific information such as campus maps, important telephone numbers, and academic calendars.

Beginnings

ABS was founded in 2006 by two students studying at the Kellogg School of Management at Northwestern University. Their goal was to channel brand marketing dollars to products that benefit students and enhance the college learning experience. http://media.www.dailynorthwestern.com/media/storage/paper853/news/2007/01/11/Campus/Kellogg.Alumni.Fill.Student.Need.With.Free.Notebooks-2626044.shtml Kellogg Alumni Fill Student Need With Free Notebooks]

Notebook Distribution

At the launch of the program in January 2007, 10,000 students received notebooks at Northwestern University. In fall 2008, ABS distributed notebooks at 70 campuses to 750,000 students. Campuses included Harvard, MIT, Penn State, University of Pennsylvania, Arizona State, California State University Long Beach, Clemson, North Carolina State University, and the University of Arkansas. In January 2009, 1.1 million students are to receive the notebooks on 110 campuses. [http://www.ypulse.com/ypulse-sponsored-post-brands-help-students-take-note/] [http://www.ypulse.com/ypulse-sponsored-post-brands-help-students-take-note/]

Press

Business Press:

* Brandweek: The Latest Marketing Vehicle: School Supplieshttp://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3i1e78793628949bf017c0487b2ab8101b The Latest Marketing Vehicle: School Supplies]
* Springwise: More free love: notebooks for studentshttp://www.springwise.com/marketing_advertising/free_notebooks_for_students More free love: notebooks for students]
* MediaBuyerPlanner: Marketers Woo Thrifty with Free School Supplieshttp://www.mediabuyerplanner.com/2008/09/11/marketers-woo-thrifty-with-free-school-supplies/ Marketers Woo Thrifty with Free School Supplies]
* Geekpreneur: How to Give your Product Away and Still Make it Payhttp://www.geekpreneur.com/how-to-give-your-product-away-and-still-make-it-pay How to Give your Product Away and Still Make it Pay]
* YouTube: [http://www.youtube.com/watch?v=ykojkhoVuxw Student Reactions]

University Press:

* University of Pennsylvania: [http://media.www.dailypennsylvanian.com/media/storage/paper882/news/2008/09/03/News/12000.Free.Reasons.To.Go.To.Class.This.Year-3412376.shtml 12,000 free reasons to go to class this year]
* Massachusetts Institute of Technology: [http://www-tech.mit.edu/V127/N31/orientation.html First-year Students Enjoy MIT Orientation]
* Northwestern University: [http://media.www.dailynorthwestern.com/media/storage/paper853/news/2007/01/11/Campus/Kellogg.Alumni.Fill.Student.Need.With.Free.Notebooks-2626044.shtml Kellogg Alumni Fill Student Need With Free Notebooks]
* Rochester Institute of Technology: [http://www.reportermag.com/article/254 Free Notebooks on the Quarter Mile]
* Marshall University: [http://media.www.marshallparthenon.com/media/storage/paper534/news/2008/09/10/News/Students.To.Receive.Notebooks-3422593.shtml Students to receive notebooks]
* Western Illinois University: [http://media.www.westerncourier.com/media/storage/paper650/news/2008/08/29/News/Free-Sga.Notebooks.Relieve.Students.Of.Extra.Expenses-3409293.shtml Free SGA notebooks relieve students of extra expenses]
* Southern Illinois University Carbondale: [http://www.southernillinoisan.com/articles/2008/08/20/breaking_news/doc48ac47b7858ec670917570.txt SIUC Student Center]

allbystudents.com

In August 2008, ABS launched a student-focused website [ http://www.allbystudents.com] . The site - an “unofficial guide to campus life” - is a Q & A forum for students to communicate with their peers by asking and answering questions. The site gives students the ability to interact with both students from their own school and students from other schools in the ABS network.

References

[http://www.nodaweb.org/about/membership/associatememberlist.asp]

External links

* [http://www.absnotebooks.com Official Website]