Plantatree

plantatree™ is a brand of wine from Lifford Wine Agency, a wine importer in Ontario, Canada. There are three wines, Merlot, Cabernet Sauvignon and Chardonnay [http://www.torontolife.com/blogs/wine/2007/nov/13/new-vintages-releases/] , distributed under this brand. [In Ontario, it is available at the LCBO.] For every bottle sold, the company donates $2.50 to Tree Canada [Tree Canada is a Canadian organization similar to the American Arbor Day Foundation http://www.treecanada.ca] to fund the planting of a tree. [http://www.macleans.ca/science/environment/article.jsp?content=20080220_160415_3332] The brand is meant to be carbon positive, signifying that the carbon produced in making the product is offset, thus having a positive impact on one's carbon footprint. The wine is imported in bulk to Ontario from California and then bottled in lightweight PET bottles [North Bay Nugget (pdf scan) http://www.plantatreewine.com/pdf/20071115_northbaynugget.pdf] to be distributed only in Ontario with plans to distribute nationally. [http://www.plantatreewine.com/pdf/WA-FIL-04-08-p11.pdf] [http://www.queensjournal.ca/story/2008-01-15/news/tapping-sustainable-wine/]

External Links

* http://www.plantatreewine.com
* http://www.liffordwine.com

Notes