Regal Lager, Inc.

Infobox Company
company_name = Regal Lager Incorporated
company_
company_type = Private
company_slogan = Building Quality Brands
foundation = flagicon|United States Marietta, Georgia (1991)
location_city = flagicon|United States Kennesaw, Georgia
location_country = USA
key_people = Bengt Lager, President
Luanne Whiting-Lager, Vice-President
industry = Wholesale Consumer Goods [ [http://www.hoovers.com/Regal-Lager,-Inc./--HD__kxxsrkjfk,src__dbi--/free-co-dnb_factsheet.xhtml Regal Lager, Inc. - Company Overview - Hoover's ] ]
products = Dekor®, gr8x®, Lascal®, phil&teds®, and SoundScience™
num_employees = 25 (September 2008)
homepage = http://www.regallager.com

Regal Lager, Inc. is a distributor of baby and children's products to both the United States and Canada, and is located in Kennesaw, Georgia. Regal Lager, Inc. works with companies outside the United States, and is known in the industry as a push-distributor as they not only provide distribution for their products, but marketing and advertising as well. They are best known for establishing the Baby Bjorn® brand in the United States throughout the 1990's. The company won The Swedish Trade Council's annual achievement award for Superb Consumer Market Adaptability in North America in 2001.
Today Regal Lager, Inc. is responsible for the distribution of the Dekor®, gr8x®, Lascal®, phil&teds®, and SoundScience™ brands.

History

Regal Lager began as a small, family owned business started by husband and wife team of Bengt Lager and Luanne Whiting-Lager in the basement of their Georgia home in 1991. [ [http://www.babyshopmagazine.com/ebs/july01/ebs_maker.htm ¶6 "The 'Birth' of Regal Lager, Inc." Bengt Lager and Elisabeth Bergöö, eBabyShop Newsletter, BabyShop Magazine website, June 2001] ]

The idea of starting a business in the juvenile products industry began when the Lagers had their first child in Sweden. From the positive feedback they received from friends and family members in the United States, they decided to bring the well designed baby products they had found in Sweden to the United States. [¶1 Lager and Bergöö]

Upon the birth of their second daughter three years later, they moved forward by researching hot business trends in the United States and as a result, they decided to start a mail order catalog business in the United States to sell Swedish products. However after much consideration and advice from industry leaders, the two decided to take on the role as distributor. One of Regal Lager’s first manufacturers was the Swedish brand, Baby Bjorn® which they worked to build it to the popularity it enjoyed the United States until to 2005. [¶5 Lager and Bergöö]

References

Awards and Recognition

• [http://www.firstcandle.org/windflower/honorees.html 2008 Honoree at First Candle's Annual Benefit Event, "The Windflower Ball"]
• The "Swedish Trade Council’s" annual achievement award for Superb Consumer Market Adaptability in North America, 2000
• Owner Bengt Lager served as President for the "Juvenile Manufacturers Products Association" (JPMA) from 2004—2005

External Links

[http://www.jpma.org/index2.cfm?section=Programs&content=InnovationAwards03 Regal Lager, Inc. wins the 2003 JPMA Innovation Award for the Baby Bjorn® Active Carrier]
[http://www.encyclopedia.com/doc/1G1-113754347.html Bengt Lager, owner of Regal Lager, Inc., receives mention for his role as chairman of JPMA (Juvenile Products Manufacturing Association)]
[http://www.jpma.org/cfincludes/Resources/RetailRattler/PDF/rattle_spring05.pdf Bengt Lager's message to the industry as JPMA Chairman]
[http://findarticles.com/p/articles/mi_hb3128/is_200306/ai_n7788095 Juvenile Industry Magazine "Kid's Today" writes about the Golden Carrot Award received by Regal Lager, Inc.]
[http://www.regallager.com Regal Lager Official Website]