Social network marketing

Social network marketing

Social network marketing or Social Level Marketing, is a advertising and publicity method that makes use of social networks to spread the message. This ranges from simply advertising directly on social networking sites, providing "Viral marketing" that spreads the advertising through these sites, or providing niche social networking sites focused around the item being advertised.

In a 2007 study by eMarketer [http://www.emarketer.com/Report.aspx?code=emarketer_2000433] , commissioned by myspace, it was predicted there would be a $1230 million spend on social network marketing. However, a 2008 study [http://www.forrester.com/Research/Document/Excerpt/0,7211,44911,00.html] by Forrester Research investigating effectiveness of social network marketing, found that only one campaign had passed their investigation.


Wikimedia Foundation. 2010.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • Social Network Marketing — (SNM) ist ein Teil des Online Marketings. Darunter versteht man sämtliche Marketing Aktivitäten im Internet, die die Sozialen Netzwerke wie XING, LinkedIn, Facebook, Twitter, StudiVZ etc. als Kommunikationskanal nutzen. In diesem Sinne zielt das… …   Deutsch Wikipedia

  • Social network advertising — is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut...and many others) is that… …   Wikipedia

  • Social network — For other uses, see Social network (disambiguation). Sociology …   Wikipedia

  • Social network service — A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a… …   Wikipedia

  • Network Marketing — A sales strategy in which a salesperson attends meetings of organizations whose members are likely to be interested in a particular product or service in order to develop a book of business. The three major components of network marketing involve …   Investment dictionary

  • Social marketing intelligence — is the method of extrapolating valuable information from social network interactions and large data flows that can enable companies for example; to launch new products and services into the market place at greater speed and at significantly lower …   Wikipedia

  • Social media — are primarily Internet based tools for sharing and discussing information among human beings. [ [http://www.benparr.com/2008/08/its time we defined social media no more arguing heres the definition It s Time to Define Social Media: No More… …   Wikipedia

  • Social networking potential — (SNP) is a numeric coefficient, derived through algorithms to represent both the size of an individual s social network and their ability to influence that network. A close synonym is the Alpha User, a person with a high SNP. SNP coefficients… …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Social Advertising — has been around for years, contrary to this new definition given by Zuckerberg. It s about applying marketing and advertising principles to promote health and social issues and bringing about positive behavior change. It s what nonprofits and… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”