- Fuchsia (clothing)
Infobox Company
name = Fuchsia
type =Private
genre = Design House
foundation =Houston, Texas , U.S. (2001 )
founder = Veronica Scott Lawren Pope
location_city =San Diego, California
location_country = U.S.
location =
locations =
area_served =International
key_people = Veronica Scott Lawren Pope
industry =Fashion
products =Apparel Handbags Accessories
services =
revenue =
operating_income =
net_income =
assets =
equity =
owner = Veronica Scott Lawren Pope
num_employees =
parent =
divisions =
subsid =
homepage = [http://www.FuchsiaOnline.com/ Fuchsia Official Site]
footnotes =
intl =Fuchsia is an American fashion company and design house run by
Veronica Scott andLawren Pope , [ [http://www.FuchsiaOnline.com Fuchsia Official Site] Fuchsia. Retrieved2008 -09-07 ] basedSan Diego ,California . [ [http://www.manta.com/coms2/dnbcompany_hfncg9 "Fuchsia Company Profile"]Manta . Retrieved2008 -09-07 ] Fuchsia specializes in women's fashion, handbags, and accessories.History
Fuchsia began as a small
Houston -based fashionretail company. Pope and Scott’s first venture was selling accessories and handbags to classmates during their sophomore year atWestside High School . [Alfonzo, Taslin (02/05) [http://www.veoh.com/videos/v158653475Xwrmh4X?jsonParams=%257B%2522region%2522%253A%2522%2522%252C%2522order%2522%253A%2522mr%2522%252C%2522rlmax%2522%253A0%252C%2522seasonNumber%2522%253A0%252C%2522rlmin%2522%253A0%252C%2522veohOnly%2522%253Atrue%252C%2522episodeNumber%2522%253A0%252C%2522user%2522%253A%2522J19White86%2522%252C%2522country%2522%253A%2522%2522%257D&context=CHANNEL&viewType=user "The Fuchsia Girls FOX Interview"]FOX 26. Retrieved2008 -09-07 ] With the capital from the initial accessory sales, Scott and Pope created their first collection ofready-to-wear cocktail dresses. In 2004, Scott and Pope hosted their first FuchsiaRunway show inSpring, Texas . Among the crowd were Texansocialites and Houstonboutique owners who all previewed the first pieces of the Fuchsia collection. The same year Scott and Pope added a new custom design service, creating customcouture gowns for wealthyHoustonians . Through word-of-mouth Fuchsia's clientele grew and the company soon caught the attention of journalist Taslin Alfonzo, [WDSU (2006 -10-23 ) [http://www.wdsu.com/wdsunewsteam/10138748/detail.html WDSU News Team] "Taslin Alfonzo" [http://www.wdsu.com WDSU] Retrieved2008 -09-07 ] who profiled Fuchsia forFOX News [Alfonzo, Taslin (02/05) [http://www.veoh.com/videos/v158653475Xwrmh4X?jsonParams=%257B%2522region%2522%253A%2522%2522%252C%2522order%2522%253A%2522mr%2522%252C%2522rlmax%2522%253A0%252C%2522seasonNumber%2522%253A0%252C%2522rlmin%2522%253A0%252C%2522veohOnly%2522%253Atrue%252C%2522episodeNumber%2522%253A0%252C%2522user%2522%253A%2522J19White86%2522%252C%2522country%2522%253A%2522%2522%257D&context=CHANNEL&viewType=user "The Fuchsia Girls FOX Interview"]FOX 26. Retrieved2008 -09-07 ] in 2005. Alfonso predicted that it wouldn't be long before everyone would, "soon see Fuchsia in the latestfashion magazines ."One year after High School graduation Scott and Pope moved the Fuchsia headquarters to San Diego, California, where they would both attend college as business majors and continue to grow the company.E-Commerce
On
May 13, 2004 [GoDaddy (2004 -05-13 ) [http://who.godaddy.com/WhoIs.aspx?domain=fuchsiaonline.com&prog_id=godaddy GoDaddy.com Domain name registration]WhoIs Retrieved2008 -09-07 ] Fuchsia opened its virtual doors. Four years later in 2008, Troy Anderson, Staff Writer ofLos Angeles Daily News [ [http://www.familyrightsassociation.com/news/archive/troy_anderson/ The Troy Anderson Reports] Family Rights Association. Retrieved2008 -10-06 .] , wrote that Scott and Pope had indeed "…capitalized on the boom in internet retailing." [Anderson, Troy (2008 ) [http://www.nbizmag.com/magarticles/growingabuisnessonline.pdf "Growing a Business Online"] NBiz Magazine. Retrieved2008 -09-08 ] The boutique located at www.FuchsiaOnline.com offers the Fuchsia clothing line, as well as a few select high-end designer gowns and accessories from other exclusive fashion houses. [ [http://www.chron.com/CDA/archives/archive.mpl?id=2005_3839044"High school friends start fashion business"] The Houston Chronicle. Retrieved2008 -10-06 .] The site generated most of Fuchsia's early press, including the first live broadcast of a Fuchsia runway show. Elissa Rivas, [(2008 ) [http://abclocal.go.com/ktrk/bio?section=ontv/stationinfo/bios&id=3251480 "Station Info, Bios"] "Elissa Rivas" ABC. Retrieved2008 -09-07 ] a correspondent for ABC [KTRK-TV [http://abclocal.go.com/ktrkABC-13 ]KTRK-TV ABC 13. Retrieved2008 -09-07 ]KTRK-TV interviewed Scott and Pope for ABC's behind the scenes coverage of the last known Fuchsia runway show to take place in Houston. Scott, also thewebmaster for FuchsiaOnline.com, prefersecommerce to a physical boutique. Scott says that the web boutique works out great, "because we're still in college and we don't have to maintain a storefront 24/7." She and Pope might expand the boutique physically after college, since they still have to "keep up with school work." [Anderson, Troy (2008 ) [http://www.nbizmag.com/magarticles/growingabuisnessonline.pdf "Growing a Business Online"] . NBiz Magazine. Retrieved2008 -09-07 ]Philanthropy
Save the Girls Scholarship Foundation
On March 28, 2007, [ [http://www.SavetheGirlsNow.com Save the Girls Official Site] "Our Work" Retrieved
2008 -09-07 ] Fuchsia opened its first501(c)(3) non-profit calledSave the Girls . Theorganization 's mission is to "bridge the gap between bright disadvantaged young women and higher level schooling by providing educational and financial support, as well as access to the best resources we have to offer." [ [http://www.SaveTheGirlsNow.com/ourwork Save the Girls Official Site] "Our Work" Retrieved2008 -09-07 ] Save The Girls offers this financial support through The Save the Girls Scholarship Fund which provides funding for financially challenged girls who plan to study business in college. News of the Save the Girls ScholarshipFoundation sparked the interest of reporter Dominique Sachse [Click2Houston News Team (2007 ) [http://www.click2houston.com/newsteam/278383/detail.html News Team] "Dominique Sachse" Retrieved2008 -09-08 ] of theNBC KPRC-TV Staff. [(2008 ) [http://www.click2houston.com/index.html NBC KPRC] Retrieved2008 -09-07 ] Sachse, a fellow Houston philanthropist, announced she would produce a special interview with the owners of Fuchsia to help raise startup funds for Save the Girls. The interview aired September 6, 2006, and was the last Fuchsia interview taped in Houston before the company’s move to the west coast. [Sachse, Dominique (2006 -09-06 ) [http://www.click2houston.com/family/9798276/detail.html "Students Build Fashion Business"] NBC News. Retrieved2008 -09-08 ]Conservation Movement
As part of the
conservation movement , and Fuchsia's "Fuchsia Goes Green" campaign, Save The Girls offers a free curbsiderecycling service for California homeowners, schools, and businesses. [Save the Girls Official Site [http://www.savethegirlsnow.com/volunteer Volunteer] "Save the Girls Volunteers" Retrieved2008 -09-07 ] TheCalifornia Redemption Value proceeds from recycling help finance the Save the Girls Scholarship Fund. FuchsiaOnline.com also includes a "Scholarship Shop" that offers t-shirts and totes donning slogans such as "I Saved the Girls," "Save the Girls Now," and "Pink is the New Green," to which profits also benefit the Save the Girls Scholarship Foundation.References
External Links
[http://www.FuchsiaOnline.com Fuchsia Official Website]
[http://www.SavetheGirlsNow.com Save the Girls, "Non-profit"]
[http://www.veronicascott.com Veronica Scott Official Website]
[http://www.lawrenpope.com Lawren Pope Official Website]
[http://www.yelp.com/biz/fuchsia-san-diego Yelp Business Review]
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