Media Power

Media Power

Infobox_Company
company_name = Media Power Inc.
company_
company_type = Private
foundation = 2006
founder = Carl Freer
Mikael Ljungman
location = New York City, New York, USA
area_served = Worldwide
key_people = Richard Jenkins (CEO)
industry = Mobile technology & Augmented Reality
products = Magitech and ARL
GetFugu
homepage = [http://www.themediapowergroup.com/ www.TheMediaPowerGroup.com]

Media Power Inc. is an American multinational mobile technologies company that specializes in delivering digital video and augmented reality to cell phones and other mobile devices. It was founded in 2006.

In May 2008 the company announced a partnership with Georgia Institute of Technology where it would donate five million dollars over the next five years to fund research in augmented reality.cite news |url=http://www.bizjournals.com/atlanta/stories/2008/05/26/daily19.html|title=Georgia Tech lands $5M to develop Augmented Reality
date=2008-05-28
accessdate=2008-06-03
work=Atlanta Business Chronicle |publisher= American City Business Journals
language=en] In August 2008 the company announced a similar partnership through which it would donate two million dollars to the University of Canterbury’s HIT Lab. [cite news
url =http://www.foxbusiness.com/story/media-power-group-advances-mobile-augmented-reality-research-multimillion/
title =Media Power Group Advances Mobile Augmented Reality Research
date=2008-08-01
work=FOXBusiness.com |publisher= Fox News Network, LLC.
accessdate = 2008-11-09 ]

Divisions

Media Power has two primary divisions. GetFugu.com allows users to create, upload, and share videos with one another and enables advertisers to transmit TV-quality commercials to cell phones and other mobile devices. Magitech, the most recent division, is involved in the development of mobile augmented reality, 3D graphics that are overlaid on a live camera image. The Magitech mobile AR player is carrier-agnostic and will be available on an array of mobile devices. Magitech has also developed "augmented reality links" (ARL), a logo recognition application in which a phone or mobile device camera can be used to recognize corporate logos and upload related promotional materials.

Corporate structure

The company is run by a Board of Directors consisting of four people. Current members of the board of directors are: Dr. Leonard Kleinrock, Dr. Michael Gervautz, Janne Telin, Sanford L. Kane. |url=http://www.themediapowergroup.com/|title Board of Directors]

References

External links

* [http://www.themediapowergroup.com/ Official Media Power Inc site]
* [http://www.gamedaily.com/articles/features/ad-watch-media-powers-augmented-reality/?biz=1&page=1/ Game Daily - Media Power Article]


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