Elaine Kunda

Infobox Person
name = Elaine Kunda


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birth_date = May 13, 1973
birth_place = Mississauga, Ontario
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residence = Toronto, Ontario
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citizenship = Canadian
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education = McMaster University (BA)
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home_town = Port Credit, Ontario
title = President & CEO
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boards = ZipLocal Inc.
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footnotes = Elaine Kunda (Born May 13, 1973 in Mississauga, Ontario) is an experienced Canadian businesswomen and entrepreneur with a strong leadership background in the Internet, Marketing and Sales sectors. Elaine earned her BA in sociology from McMaster University in Hamilton, Ontario and has a wealth of experience within both the on-line and off-line media sectors; over the years she has had great success at transitioning several notable companies from concept to profitability.

Biography

In 1998 Elaine was hired as the Business Development Manager at Grey Interactive, which is a division of Grey Global Group. There she managed and developed business opportunities and relationships with new and existing clients, to help develop in depth marketing strategies for websites and online media campaigns.

Because of her accomplishments at Grey Interactive she went on to take a job at Metroland Media Group, working specifically with [http://toronto.com Toronto.com] , which is Canada’s #1 online regional portal. [cite news |first= |last= |authorlink= |coauthors= |title=Leading Online City Guide Finds Flexibility with Visual Studio 2005 |url=http://www.microsoft.com/canada/casestudies/torontodotcom.mspx |work=Microsoft |publisher= |date=November 7, 2005 | |accessdate=2008-09-05 ] Toronto.com is an online-only brand that has achieved world wide acclaim for its profitability and success and during her role as National Account Manager she worked closely with major national advertisers to develop and manage their strategic online advertising campaigns.

Elaine then went on to become the Director of Sales and Marketing where she refocused the marketing strategy for Toronto.com by cutting unnecessary costs, increasing exposure and reducing overall workload, which resulted in a national sales increase of 32% over the previous year. Because of her overwhelming success as Director of Sales and Marketing she was promoted to Managing Director where she built a very successful and cohesive management team.

In 2005 Elaine took a position as Director of New Media where she was responsible for the online marketing strategy for [http://www.metronews.ca Metro News] , Eye Weekly and the Sing Tao Daily Newspaper. As part of her role she completed a full scale audit of the Metro online business, which resulted in a 50% decrease of overall web costs. After leaving Metroland in January 2006, Elaine continued on as a consultant for Sing Tao Daily Newspaper to help further develop their internet business strategies.

On September 28, 2006 the board of directors of RedCity Search Company Inc. announced the appointment of Elaine Kunda as President and CEO of redCity (redto.com) [cite news |first= |last= |authorlink= |coauthors= |title=redCity Announces Appointment of Elaine Kunda as new President and CEO |url=http://www.marketwirecanada.com/mw/rel_ca.jsp?id=614225&k= |work=Market Wire |publisher= |date=September 28, 2006 | |accessdate=2008-09-05 ] . redCity Search Company Inc. (TSX Venture: RDC) was a local internet search engine company based out of Toronto, Ontario. In late 2006 redCity merged with another Canadian company, Zip411 (Zip411.net), an online directory operated by Montreal based Tamec Inc. [cite news |first= |last= |authorlink= |coauthors= |title=redCity Search Company to Acquire Zip411 |url=http://www.marketwirecanada.com/mw/rel_ca.jsp?id=591547&k= |work=Market Wire |publisher= |date=April 27, 2006 | |accessdate=2008-09-05 ] The result of these two companies merging gave rise to ZipLocal Inc. (TSX Venture: [http://www.tsx.com/HttpController?GetPage=QuotesViewPage&QuoteSymbol_1=ZIP ZIP] ), a growing online business directory & local search engine that connects ready-to-buy customers with local businesses that offer the products and/or services they want in the area they need it.

Elaine stayed on as the President and CEO of ZipLocal and through her extensive marketing and sales experience has expanded [http://www.ziplocal.com ZipLocal.com] into the US advertising market [cite news |first= |last= |authorlink= |coauthors= |title=ZipLocal launches into the $25 billion US local online ad market |url=http://biz.yahoo.com/cnw/080616/ziplocal_us_ad_market.html?.v=1 |work=Yahoo! Finance |publisher= |date=June 16, 2008 | |accessdate=2008-09-05 ] and has helped the company rapidly grow into one of Canada’s leading online business directories & localized search engines.

Professional Development

*The Power of WOW Presentation & Communications (2004)
*Discovery Learning Leadership Training (2004)
*Marketing Outcomes Executive Sales Training (2002)
*Schulich Business Finance Course (2002)
*Dale Carnegie Sales Training Course (1998)
*Peek Performers Sales (1998/2002)

Organizations

*Art Gallery of Ontario – Massive Committee
*SickKids Foundation – Sick Kids Leader

References

cite web
title = SickKids Leaders Volunteers
url=http://72.14.205.104/search?q=cache:S2w_Nm5TKi4J:www.sickkidsfoundation.com/skl/downloads/SKL_LIST.pdf+elaine+kunda+sick+kids&hl=en&ct=clnk&cd=1&gl=ca
accessdate = 2008-09-05