88.7 Donna

Infobox_Radio_station | name = 88.7 Donna


city = Cabanatuan
area = Nueva Ecija
branding = 88.7 Donna
slogan = "Get Your Groove On"
airdate = 1984 (as MRS/Rhythms)
2001 (as Donna)
frequency = 88.7 MHz
format = Smooth Jazz
power = 5,000 watts
erp =
class =
call sign = DWYC
owner = Nation Broadcasting Corporation
website = http://www.XFM923.ph/

88.7 Donna is the flagship FM radio station of Nation Broadcasting Corporation in the Philippines. The station's studio is located at Brgy. Poblacion, Cabanatuan.

History

In 1984, 88.7 was born as MRS - "Most Requested Song" which featured soft pop, ballads, fairly adult contemporary. MRS 92.3 quickly became one of the top rated stations on FM and kept that distinction throughout most of its life, MRS was one of a handful of FM stations in Manila that defined the very popular adult contemporary format for a long time.

The company took on new owners in the mid-90's when the Yabut family sold the whole network (both FM and AM) to then real estate magnate Manny Villar. The station managed to maintain its original format without any changes.

In 1998, NBC was acquired by MediaQuest Holdings Inc., a wholly owned subsidiary of the PLDT Beneficial Trust Fund. With the new owners came a new management team, a new corporate logo and a new sound.

MRS was replaced by "Donna" in 1998. It played a mix of jazz fusion, pop jazz and crossover sound, with a little more of the European jazz flavor.

In 2005, the Rhythms tag was dropped in favor of 88.7 Donna - Get your groove on.

NBC Radio stations in the Philippines

*XFM 92.3 (DWFM) - Metro Manila
*Jesse 102.3 (DZYB) - Baguio
*88.7 Donna (DWYC) - Cabanatuan
*94.3 Lovely (DWJY) - San Pablo
*DYBC 102.3 Bacolod
*DYFM 101.9 Cebu
*DXRL 101.5 Cagayan De Oro
*DXFM 101.9 Davao City