- FLIP Publicity
FLIP Publicity & Promotions Inc [http://www.flip-publicity.com] is a Canadian arts and entertainment communications agency that provides publicity and promotions strategies for clients, many of whom are in the entertainment realm. Created in 1991 by founder and president (and Harold Award winner) Carrie Sager, the company has worked on more than 1000 productions. Some of the company's more notable clients include
-
Cirque de Soleil [http://www.cirquedusoleil.com/CirqueDuSoleil/en/default.htm]-
North by Northeast Music & Film Festival and Conference [http://www.nxne.com] -Toronto Symphony Orchestra [http://www.tso.on.ca/]- Ross Petty Productions [http://www.rosspetty.com/]
- Obisidan Theatre Company [http://www.obsidian-theatre.com/]
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Yonge-Dundas Square [http://www.ydsquare.ca/]-
Young Centre for the Performing Arts [http://www.youngcentre.ca/]- Show One Productions [http://www.showoneproductions.ca/]
- Nagata Shachu [http://www.kiyoshinagata.com/]
- Ashkenaz Festival [http://www.ashkenazfestival.com/]
- Curbside Cycle [http://store.curbside.on.ca/]
- Toronto Summer Music Festival [http://www.torontosummermusic.ca/]
- Mammalian Diving Reflex [http://www.mammalian.ca/template.php?content=home]
- Women Fully Clothed [http://www.womenfullyclothed.com/]
- Nathaniel Dett Chorale [http://www.nathanieldettchorale.org/]
FLIP provides press representation for a wide range of clients, although their "bread and butter" accounts still seem to be rooted in the theatre. Still, the list is rich are plentiful enough that the company boasts a 5-Star client roster [http://www.flip-publicity.com/client_list.html] .
The company also publishes "The FLIPSTER® " [http://www.flip-publicity.com/flipster.html] , a popular e-zine full of rants, reviews, and recommendations with thousands of subscribers. "The FLIPSTER® " is (virtually) published bi-monthly (the issues are given blended names, resulting in issue dates such as Mapril and Jebruary).
FLIP Publicity & Promotions is located in Toronto’s funky
Annex neighborhood and housed in cheerful offices featuring bright blue walls, fuzzy orange textiles and show tunes on the music system every Friday. Ms. Sager has created a unique family, collectively known as the FLIPsters. All employees of course automatically gain the moniker, but it is evidently a lifetime title, as many past employees and even fleeting contributors still proudly identify themselves as FLIPsters.
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