KFRH

Infobox Radio Station
name = KFRH
airdate = 1982
frequency = 102.7 (MHz) HD Radio
city = Boulder City, Nevada
area = Las Vegas, Nevada
format = KSTJ: Hot AC
HD2: Classic Dance Hits
HD3: NOAA Radio
owner = Beasley Broadcast Group
erp = 96,000 watts
branding = Fresh 102.7
slogan = Today's Soft Rock
class = C
callsign_meaning = FResH (onair name)
website = [http://www.1027fresh.fm/ www.1027fresh.fm]

KFRH (formerly KSTJ) is a commercial radio station in Boulder City, Nevada, broadcasting to the Las Vegas, Nevada area on 102.7 FM.

KFRH airs a hot adult contemporary music format branded as "Fresh 102.7". The station launched on September 14, 2007.

HD2

KFRH airs a classic dance hits music format on the HD2 signal branded as "Star Party 102.7 HD-2".

HD3

KFRH airs weather updates from the National Weather Service in Las Vegas.

History

KFRH was originally located at the 105.5 frequency and featured a Hot AC Format, in 1999, a frequency swap took place in which a new frequency of 105.7 moved to the Las Vegas area and KFRH moved to the 102.7 frequency as a result. It had also debuted a 80s rock format which carried moderate success, but in 2005, KMZQ 100.5 debuted the Jack FM concept, with similar music being played on 100.5, with a bigger playlist, plus the shrinking of the 80s formats in general Beasley decided to move KFRH back to a Hot AC format, thus once again featuring a Hot AC format targeted at KMXB 94.1. On September 14, 2007, the station rebranded as "Fresh 102.7." The station's callsign was changed from KSTJ to KFRH to reflect the new format on October 5th, 2007.

External links

* [http://www.1027fresh.fm/ Official Website]
*FMQ|KFRH
*FML|KFRH