Razzles

Razzles

Razzles are a candy that once chewed, mix to transform into chewing gum. Originally introduced in 1966, with an advertising slogan and jingle of, "First it's a candy, then it's a gum. Little round Razzles are so much fun." The original flavor was raspberry. They were named after a fictional flavor, Razzleberry that was planned but never panned out.

Concord Confections was formed in 1986, and sometime after that date acquired the Razzles brand. Additional fruit flavours were added to raspberry. Most recently, a "tropical fruit" pack and a "sour" pack was added to the product line. Tootsie Roll Industries acquired Concord Confections in 2004.

Cultural reference

* Razzles are the protagonists' favorite brand of candy in the movie "13 Going on 30".

External links

* [http://www.victoryseeds.com/candystore/gum_razzles.html A History of Razzles]


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