- Patricia Seybold
Patricia B. Seybold,
CEO ofPatricia Seybold Group , is the author of "Customers.com", "The Customer Revolution", "Outside Innovation", and co-author of "Brandchild". Her books, (particularly "Customers.com"), discuss the impact that technology and evolving customer behavior have on business trends. Ms. Seybold is a strong advocate for the idea that customers should be engaged in thebrainstorming work that precedes the conception of successful products and services.Published work
*Patricia B. Seybold with Ronni T. Marshak. "Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond". Crown Business, 1998. ISBN 0812930371
*Patricia B. Seybold with Ronni T. Marshak. "The Customer Revolution". Crown Business, 2001. ISBN 0609607723
*Patricia B. Seybold. "Outside Innovation: How Your Customers Will Co-Design Your Company's Future". Collins, 2006. ISBN 0061135909
*Martin Lindstrom and Patricia B. Seybold. "Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands". Kogan Page, 2004. ISBN 0749442840
External links
* [http://www.psgroup.com/about_bio_seybold.aspx Biography at PSGroup.com]
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