- No-Cal Soda
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No-Cal Type Soft drink Country of origin United States Introduced 1952 Flavour chocolate, black cherry, ginger ale, root beer No-Cal was the first zero-calorie soda.[1]
Contents
History
Hyman Kirsch and his son Morris, both Russian immigrants living in the Williamsburg section of Brooklyn, New York, began selling sodas in 1904.[2] Their involvement with the Jewish Sanitarium for Chronic Disease (now known as Kingsbrook Jewish Medical Center), led them to the invention of a sugar-free drink to meet the needs of the hospital’s diabetic patients.[3]
Hyman and Morris developed a line of carbonated, sugar-free, zero-calorie soft drinks which they called No-Cal, that they began selling in 1952.[1] The soda was produced at the company’s plant in College Point, Queens, New York.[4]
No-Cal was known for special flavors like chocolate and black cherry.
Advertising
No-Cal used up-and-coming Hollywood starlets such as Kim Novak and Julie Adams in their print ads.[4] Cartoonist Stan Goldberg became famous for his classic No-Cal pop art billboard.[4]
Decline and revival
As major soda producers such as the Coca Cola Company and Pepsico launched their own diet brands in the 1960s, No-Cal fond it hard to compete, lost market share, and slowly disappeared.
External links and references
- ^ a b Encyclopedia of junk food and fast food ,Andrew F. Smith, p.116, Greenwood Publishing Group, 2006
- ^ Bowling World, Jan 2006, p.8
- ^ No-Cal Comes to Larchmont
- ^ a b c The History of No-Cal
Diet sodas Big Red • Canfield's Diet Chocolate Fudge • Coca-Cola C2 • Coca-Cola Light Sango • Coca-Cola Zero • Diet Coke • Diet Pepsi • Diet Rite • Dr Pepper • Fanta • Faygo • Fitz's • No-Cal Soda • Pepsi Max • Pepsi ONE • Shasta • Sprite Zero • Tab • Tab Clear • Tab Energy • Tava (soft drink)Categories:- Diet sodas
- 1952 introductions
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