Architectural rendering

Architectural rendering, or architectural illustration, is the art of creating two-dimensional images showing the attributes of a proposed architectural design.

Traditionally rendering techniques were taught in a "master class" practice (such as the École des Beaux-Arts), where a student works creatively with a mentor in the study of fine arts. Contemporary architects use hand-drawn sketches, pen and ink drawings, and watercolor renderings to represent their design with the vision of an artist. Computer generated graphics is the newest medium to be utilized by Architectural Illustrators.

Computer generated renderings

Also known as photo-real renderings, complex 3d modelling and rendering software are used to create life-like images. These are normally done for presentation, marketing and design analysis purposes. Architectural 3D models are to the right proportion, scale and even use real life textures, materials, colour and finishes. Photoreal renderings come in various types specific to their particular use:
*Still renderings
*Walk through and fly by animations (movie)
*Virtual Tours
*Panoramic Renderings
*Light and Shadow (siagraphy) study renderings
*Renovation Renderings (photomontage)
*and others

3D photoreal renderings play major role in real estate sales. It also makes possible to take design related decisions well before the building is actually built. Thus it helps experimenting with building design and its visual aspects.

Employment

A career as an "architectural illustrator" combines the traditional skills of rendering with advanced computer graphics. The profession of architectural illustration challenges creative individuals who enjoy working with architects and other design professionals, who are interested in an increasing understanding of the design and building process, who recognize the value of high quality design, and who are proactive in applying a complete visual communications spectrum to achieve the design goals. A university degree program in architectural illustration will ideally explore a variety of attitudes about art, connect to aspects of architectural education and building technology, and lead the student through a sequence of courses, events, and experiences that develop individual potential in terms of specific illustration practice. The curricular goal should be to prepare each student to enter the design/illustration profession as an eminently skilled, creatively aware, and highly motivated illustrator.

The Hugh Ferriss Memorial Prize is awarded by the American Society of Architectural Illustrators in recognition of excellence in the graphic representation of architecture. It is the Society's highest award.

ee also

*Architectural illustrator
*Architectural animation

External links

* [http://www.asai.org American Society of Architectural Illustrators] Official website
* [http://www.nysr.com New York Society of Renderers] Official website