Lidewij Edelkoort

Lidewij Edelkoort, often called Li, (born 1950, Wageningen, Netherlands) is a Dutch trend forecaster, someone who anticipates future fashion trends. Euronews August 2008]

Life

She started her career as a buyer at De Bijenkorf , the Dutch department store Brief biography at Fashionmission, June 2006] and relocated to France in 1975 where she set up as an independent trend consultant and soon created the consultancy Trend Union a trend forecasting service based in Paris. [ [http://translate.google.com/translate?hl=en&sl=fr&u=http://archives.lesechos.fr/archives/2007/SerieLimitee/47-8-SLI.htm&sa=X&oi=translate&resnum=1&ct=result&prev=/search%3Fq%3DEdelkoort%2Bnormandy%26start%3D20%26hl%3Den%26safe%3Doff%26sa%3DN Li Edelkoort: Militant of better living] Série Limitée n° 47 du 13 Octobre 2006 , page 16 (Google translation 2008)] Trend Union provides the design community with colour and lifestyle information published bi-annually . She is head of Trend Union, and also president of Edelkoort Inc., an American consulting corporation with offices in Paris, New York and Tokyo.

She has helped to shape products for international brands, advising on product identity and development strategy. Her clients have included Coca-Cola, Nissan, Camper, Siemens, Moooi, and Douwe Egberts.

In the beauty industry, Studio Edelkoort’s has developed concepts and beauty products for Estée Lauder, Lancôme, L’Oréal, Shiseido, Dim, and Gucci.

She is the art director and co-publisher of the magazine "View on Colour". in "one piece" Kim DeMarco's blog, 15 May 2007] This looks at trends in colour taste with a view to their influence on fashion, graphics, industrial design, packaging, cosmetics and many other areas. She is also publisher of "Interior View" magazine. [http://www.designindabamag.com/2001/3rd/artical0103-fifth.html Li Edelkoort brief biography] at Design Indaba Magazine, 2002. Accessed August 2008]

She launched the photo-magazine "Bloom" in 1998, which she describes as "horti-cultural" because it charts the changing trends in flowers and the way their images are used. Suzy Menkes, International Herald Tribune, June , 2001]

In 1999 she was elected Chairwoman of the Design Academy , Eindhoven, The Netherlands. Designboom April 2000]

She is involved in the non profit humanitarian organization "Heartwear" which helps third world producers market their goods in the west through a mail order catalogue. The profits return to the producers' communities.

The British design magazine i-D listed her among the world’s 40 most important designers and Time magazine named her one of the 25 most influential fashion experts of our day.The Business World's Trend Prophet, Symrise. 2008.]

On 22 February 2008 The French Minister of Culture, Didier Grumbach, honoured Lidewij Edelkoort by awarding her Chevalier des Arts et des Lettres in recognition of her artistic and literary creative contribution to culture in France and internationally. . [http://www.design.nl/item/lidewij_edelkoort_receives_french_honour Lidewij Edelkoort receives French honour] Design.nl. Editor Design.nl 22-02-2008 ]

Li Edelkoort, received an Honorary Degree of Doctor of Art from the United Kingdom's Nottingham Trent University, at the university's awards ceremony on July 15, 2008. Arts Review 11 July 2008]

She lives in Normandy, France.

References

* [http://www.euronews.net/en/article/22/08/2008/meet-trend-prophet-li-edelkoort/ Meet trend prophet Li Edelkoort] Euronews , Accessed August 2008.
* [http://www.designboom.com/eng/interview/liedelkoort.html Interview with Li Edelkoort, trend forecaster] at Designboom on 14.04.2000. Accessed August 2008
* [http://www.nytimes.com/2004/11/07/style/tmagazine/LEDELKOOR.html?pagewanted=all&position= My Three Kitchens] By Maura Egan , New York Times, Style Magazine, November 7, 2004. Accessed August 2008.
* [http://www.always-inspiring-more.com/Li-Edelkoort.25.0.html Lidewij Edelkoort: The Business World's Trend Prophet] Symrise. 2008.
* [http://www.iht.com/articles/2001/06/19/flowers_ed2_.php Flower!] By Suzy Menkes, International Herald Tribune, Published June 19, 2001
* [http://kimmco.typepad.com/onepiece/ The Forecaster] in "one piece" Kim DeMarco's blog, 15 May 2007
* [http://www.fashionmission.nl/nieuws/news-details.id.1223.titel.Li-EdelkoortTrend-Union-UK-Trend-presentations-1st-June-2006-at-RIBA-in-London.aspx Brief biography at Fashionmission.nl ] 1st June 2006 . Accessed August 2008.
* [http://www.artreview.com/profiles/blog/show?id=1474022%3ABlogPost%3A338618 Li Edelkoort to receive honorary degree from Nottingham Trent University] Arts Review 11 July 2008.

Notes

External links

* [http://www.edelkoort.com/ Lidewij Edelkoort] website. Accessed August 2008
* http://www.heartwear.eu/