Portman Group

Portman Group

The Portman Group is an association of alcoholic beverage producers and brewers in the UK. It was set up in 1989 as part of a campaign to raise awareness of alcohol-related issues, and its members account for the majority of alcohol products sold in the UK. It takes its name from the Portman Square, London, head office of Guinness, one of its co-founders.

Aims

There are four main aims of group:
*Promote responsible drinking (and thus lessen binge drinking)
*Help prevent misuse of alcohol
*Encourage responsible alcohol marketing and advertising
*Balance the understanding of alcohol-related issues.

Two main focuses are to help prevent underage drinking and drink driving.

Campaigns

There have been several full campaigns run by the group. These include:
*"I'll be Des" (designated drivers)
*"If you do do drink, don't do drunk" and [http://drinkaware.co.uk DrinkAware.co.uk] (excessive drinking, particularly in the under 24s)
*Proof of Age card (a PASS-accredited identity card, discontinued in 2007)

Members

Full members

*Allied Domecq
*Bacardi Brown Forman Brands
*Beverage Brands (UK) Ltd
*Carlsberg UK
*Coors Brewers UK
*Diageo Great Britain
*InBev UK Ltd
*Pernod Ricard UK
*Scottish & Newcastle

Associate members

*Mitchells & Butlers
*Thresher Group
*Union Pub Company/Pathfinder Pubs
*JD Wetherspoon

External links

* [http://www.portman-group.org.uk/ Official site]
* [http://www.portmangrouptrust.org.uk/ Drink Aware trust] charity site


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