Gerard W. Ford

Gerard William "Jerry" Ford (2 October 1924 – 24 August 2008) was an American businessman who founded Ford Modeling Agency with his wife Eileen Ford in 1946 in their apartment on the Upper East Side of Manhattan in New York City. cite news |url=http://www.nytimes.com/2008/08/26/nyregion/26ford.html |title=Jerry Ford, 83, Man Behind the Models, Dies |work=The New York Times, New York edition |location=New York |page=C-11 |last=Wilson |first=Eric |date=2008-08-26 |accessdate=2008-08-26]

Life and career

Ford was born 2 October, 1924, in New Orleans, Louisiana. One of six children of John William and Ermine Ford, Ford graduated high school and became a boxer and football player at Notre Dame (his roommate was Johnny Lujack, a Heisman Trophy winner), before transferring to midshipman school at Columbia University as part of his service with the United States Navy during World War II. His wife, then Eileen Otte, was studying at Barnard College and was, herself, briefly a model. The couple met and eloped in 1944 while Mr. Ford was waiting to ship out with the Navy.

In 1945, after completing his Naval service aboard a supply ship based in the Pacific Theater of Operations, Ford returned to his home and wife in New York. He resumed his studies in accounting at Columbia, while Mrs. Ford worked as a secretary for several of her friends, also models, and eventually became their informal agent. When she became pregnant, she left active work and he stepped in to manage the business.

Prior to Ford's innovations, models generally handled their own bookings and billing individually.Levin, Phyllis Lee (February 10, 1958). A Fashion Model's Face Is Still Her Fortune; American 'Look' Is popular As Agencies Show Gain. "New York Times"] In the 1970s, Ford created the first contracts for models to represent specific brands exclusively, securing higher fees for the models. He negotiated the first such contract for Lauren Hutton to represent Revlon in 1974.

At the time of his death, he resided in Oldwick, New Jersey. He died in Morristown, New Jersey at age 83. The cause of his death was complications from endocarditis.

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