- Vantage media
Infobox_Company
company_name = Vantage Media
company_
company_type = Private
industry =Internet ,Online Marketing
key_people =Steve Jillings ,Chairman and CEO Rob Chrone ,CFO Darren Wiebe , CTO
num_employees = 140 (July 28, 2008)
revenue = Undisclosed
operating_income = Undisclosed
homepage = [http://www.vantagemedia.com/ www.vantagemedia.com]Vantage Media is a
United States privatecorporation with headquarters inEl Segundo, California , and provides integrated marketing and media services to its clients. The company is one of the largest search marketing firms in the world and claims to have over 150 clients. Its direct competitors are other SEM agencies such as Efficient Frontier and The Search Agency. These companies are generally considered in the forefront of the relatively new industry of performance search marketing. Vantage's clients exist in 4 distinct verticals: (1) Online Education, (2) Home Services, (3) Finance and Insurance, and (4) Consumer Services. It was founded by two brothers, Mark and Todd Dipaola in 2002 in Venice, CA.History and growth
Early history (2002-2006)
Vantage Media was founded by two brothers, Mark and Todd DiPaola. Based in Venice, the company specialized early on in performance search marketing in online education. Clients included University of Phoenix, Kaplan, and other major distance learning providers. The company also became well known within the paid search space claiming to manage over 50 million keywords across the 3 major search engines.
Expansion (2007-Present)
In March 2007, Vantage Media raised a Series A round valued at $70M led by Montgomery & Co, Scale Venture Partners, Tudor Ventures, and Integral Capital Partners. [citeweb|title=Search Ad Firm Vantage Media Gets $70 Million Round...|url=http://www.paidcontent.org/entry/419-search-ad-firm-vantage-media-gets-70-million-round/|accessdate=2008-02-22] The company also named a new CEO, Steve Jillings, formerly of FrontBridge Technologies. As noted by Mr. Jillings in an interview with SoCalTech in early 2008, the financing was intended to allow Vantage to expand into new verticals outside of education, including home services, insurance, and consumer services.. [citeweb|title=Interview with Steve Jillings, Vantage Media...|http://www.socaltech.com/interview_with_steve_jillings_vantage_media/s-0016012.html/|accessdate=2008-06-25]
The company completed its first acquisition in December 2007 with its purchase of the health insurance lead generation company Secure A Quote (SAQ). As part of the acquisition, Vantage brought on SAQ's two original founders, Jon Engleking and Steve Curry. [citeweb|title=Vantage Media Makes First Acquisition: Secure A Quote, Leader in Insurance Lead Generation|http://www.vantagemedia.com/news.php?page=news4&link=link4|accessdate=2008-06-25]
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