GetRelevant

GetRelevant was founded in 1999 by Mitchel Harad and Rich Roberts, two classmates at the Haas School of Business. The Company is a pioneer in coregistration, a form of performance based advertising. Today, many companies in the market base their business processes and technology on those initially developed by GetRelevant. Based in San Francisco, the company was acquired by Terra Lycos in 2002 and sold again to Primis Marketing Group in November, 2006.