PROMO! Awards

Established to promote the Canadian Association of Promotional Marketing Agencies (CAPMA), the PROMO! Awards were created to honour the best in promotional marketing.

Winners are judged on criteria such as strategic thinking, brand relevance, creativity, and results. Only Gold-level awards are listed below, while Silver and Bronze are often also awarded.

* Best of Show
** 2004: "Butterflies are FREE!", Capital C for Hallmark Canada
* Best Activity Generating Brand Awareness and Trial
** 2004: "Air Miles Means Music", Takamatsu Group for Air Miles consumer loyalty program
* Best Activity Generating Brand Loyalty
** 2004: "Visa Win What You Buy", M Marketing Services for Visa Canada
* Best Activity Generating Brand Volume
** 2004: "SpongeBob SquarePants is Poppin' Up!", Millennium Inc. for Parmalat (Astro Yo-burst, Black Diamond, Black Diamond Cheestings
* Best Brand-Building
** 2004: "Cold Crew", TrojanOne for BC Dairy
* Best Business-To-Business Category
** 2004: "Unlimited Ideas, Best of Books", Takamatsu Group for Maple Leaf Foodservice
* Best Cause or Charity Marketing Campaign
** 2004: "Purolator/CFL Tackle Hunger", The GEM Group for Purolator Courier
* Best Dealer or Sales Force Activity
** 2004: "Mission Possible", Capital C for Bell TV
* Best Event Marketing Campaign
** 2004: "10K RUNTO", TrojanOne for Nike
* Best Multi-Discipline Campaign
** 2004: "Project Goalie" (Don Cherry beer cans and promotion), Capital C for Molson Canadian
* Best Use of Interactive Media
* Best Retail Account-Specific or Channel Marketing Activity
** 2004: "Butterflies are FREE!", Capital C for Hallmark Canada
* Best Small Budget Campaign
** 2004: "Mother's Day Relax and Renew for Two Sweepstakes", FUSE Marketing Group for Tetley Canada
* Best Sponsorship or Tie-In Campaign
** 2004: "Project Goalie" (Don Cherry beer cans and promotion), Capital C for Molson Canadian
* Best Use of Interactive Media
** 2004: "Reelm@il", B STREET Communications for Cineplex Odeon and "dugg.ca", The Marketing Store for McDonald's Restaurants of Canada Limited
* Most Effective Long-Term Promotion Marketing Campaign
** 2004: "Dove", Ryan Partnership Canada for Dove (a Unilever brand)
* Most Innovative Idea or Concept
** 2004: "Butterflies are FREE!", Capital C for Hallmark Canada