Apetito

Apetito

Infobox Company
company_name = Apetito

type = Privately held company
genre =
foundation = 1958
founder = Karl Düsterberg
location_city = Rheine
location_country = Germany
location =
origins =
key_people =
area_served =
industry =
products =
services =
revenue =
operating_income =
net_income =
num_employees = 6,000
parent =
divisions =
subsid =
owner =
slogan =
homepage = http://www.apetito.com
dissolved =
footnotes =

Apetito is a European frozen food company which started in post-war Germany. They currently serve markets in Germany, the Netherlands, the United Kingdom, Canada and France and employ over 6,000 people. They are the main providers of "meals on wheels" for local authorities in the UK, [http://www.richmondandtwickenhamtimes.co.uk/news/2403082.meals_on_wheels_changes_hard_to_swallow/] and were given a Queen's Award for Enterprise in 2005.

History

The company was founded by Karl Düsterberg in 1958 in Rheine, Germany as "Apetito Ready Meals" producing frozen ready meals for retail and business canteens, schools, nurseries and the German Meals on Wheels service. The company started expanding out of Germany in 1989 when "Apetito B.V" was founded in the Netherlands. In 1991 the company set up "Apetito (UK) Limited" in Sevenoaks, UK. And by 2001 has acquired "Nord Restauration S.H." and "Orlysienne du Nord" in France. Business outside of Germany now accounts for approx 25% of Apetito’s total turnover, [ [http://www.apetito.com/the_apetito_group/our_history.php] Apetito Group, "Our History". Retrieved 3 September 2008] though the company's headquarters are still in Rheine, Germany.

Meals on wheels

The meals on wheels schemes organised by local councils in UK deliver 40 million meals every year to 200,000 people. [http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article3639435.ece] Of these, Apetito produces 900,000 meals and puddings a week. [http://www.caterersearch.com/Articles/2003/09/01/49862/meals-on-wheels-in-paris-and-peterborough.html]

Wiltshire Farm Foods

Apetito operate a private frozen meal delivery service - Wiltshire Farm Foods. The company, originally named "The Waldens Wiltshire Foods Limited" and based in Trowbridge, was purchased by Apetito in 1995. Wiltshire Farm Foods specialise in delivering frozen ready meals to private customers throughout the United Kingdom. [http://www.coastdigital.co.uk/clients/case-studies/wiltshire-farm-foods-seo/]

The company offers over 200 different ready to reheat frozen meals, including vegetarian, gluten-free, and diabetic. The service is intended mainly for elderly or disabled people, but can be used by anybody who would prefer to have meals delivered direct to their home. [ [http://www.guide-information.org.uk/guidelist.aspx?recid=G8412] Guide-information Gloucestershire, 31 May 2007. Retrieved 3 September 2008]

Advertising

Apetito's first TV marketing campaign started on November 6 2006, showing commercials on every private television station in Germany.

Awards and nominations

The company were given a Queen's Award for Enterprise in 2005 for outstanding achievements in innovation in regard to provision of food to the elderly. [ [http://www.queensawards.org.uk/business/Winners/2005_.html] Queens Award Winners 2005]

They have been nominated for two more awards in 2008, one for corporate responsibility from ICAEW, and one for business innovation from IMechE. [ [http://www.bighospitality.co.uk/item/2232/23/5/3] 01 Sep 08, Becky Paskin, bighospitality.co.uk. Retrieved 3 September 2008]

References

External links

* [http://www.apetito.com Official site]
* [http://www.wiltshirefarmfoods.com Wiltshire Farm Foods Official Website]
*http://www.thefranchisemagazine.net/franchise/Wiltshire-Farm-Foods/an-opportunity-to-satisfy-your-hunger-for-success/2650
*http://www.guide-information.org.uk/guidelist.aspx?recid=G8412


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  • Apetito — AG Rechtsform Aktiengesellschaft Gründung 1958 Sitz Deutschland …   Deutsch Wikipedia

  • Apetito — (Del lat. appetītus). Impulso instintivo que lleva a satisfacer deseos o necesidades. El apetito es el deseo de ingerir alimento, sentido como hambre. El apetito existe en todas las formas de vida superiores, y sirve para regular el adecuado… …   Wikipedia Español

  • apetito — sustantivo masculino 1. (no contable) Ganas de comer: No tengo apetito. Tengo buen apetito, gracias a Dios. 2. Impulso o tendencia a satisfacer deseos o necesidades: Sólo se guía por sus apetitos y eso no es bueno a largo plazo. Tiene que saber… …   Diccionario Salamanca de la Lengua Española

  • apetito — (Del lat. appetītus). 1. m. Impulso instintivo que lleva a satisfacer deseos o necesidades. 2. Gana de comer. 3. Deseo sexual. 4. p. us. Cosa que excita el deseo de algo. apetito concupiscible. m. El sensitivo, al cual pertenece desear lo que… …   Diccionario de la lengua española

  • apetito — deseo normal, más o menos intenso de satisfacer una necesidad orgánica, en particular, la de alimentarse. CIE 10 Diccionario ilustrado de Términos Médicos.. Alvaro Galiano. 2010. apetito Deseo natural o instintivo, como las ganas de comer …   Diccionario médico

  • apetito — (Del lat. appetitus.) ► sustantivo masculino 1 Necesidad o gana de comer. SINÓNIMO hambre ANTÓNIMO inapetencia 2 Tendencia instintiva a satisfacer deseos o necesidades: ■ apetito sexual. SINÓNIMO apetencia ansia * * …   Enciclopedia Universal

  • apetito — s m 1 Impulso, sensación o deseo producido por las ganas de comer: Con la enfermedad perdió el apetito , Qué mejor que un tequila para abrir el apetito , Siempre ha tenido muy buen apetito 2 Apetito sexual Deseo sexual 3 Impulso poderoso e… …   Español en México

  • apetito — (m) (Intermedio) necesidad de alimentarse o el sentimiento de hambre en un momento dado Ejemplos: Los niños han venido de la excursión con gran apetito. Es un comilón y nada puede satisfacer su apetito. Sinónimos: apetencia …   Español Extremo Basic and Intermediate

  • apetito — {{#}}{{LM A02912}}{{〓}} {{SynA02982}} {{[}}apetito{{]}} ‹a·pe·ti·to› {{《}}▍ s.m.{{》}} {{<}}1{{>}} Ganas de comer. {{<}}2{{>}} Inclinación o instinto que lleva a las personas a satisfacer sus deseos o necesidades: • Lleva una vida desordenada,… …   Diccionario de uso del español actual con sinónimos y antónimos

  • apetito — sustantivo masculino 1) gana*, necesidad, hambre, voracidad, gazuza, carpanta. Sigue una serie intensiva: apetito, gana, necesidad, hambre, voracidad. En el habla popular y burlesca, se utiliza gazuza y carpanta. 2) …   Diccionario de sinónimos y antónimos

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