- Apetito
Infobox Company
company_name = Apetito
type =Privately held company
genre =
foundation = 1958
founder = Karl Düsterberg
location_city =Rheine
location_country =Germany
location =
origins =
key_people =
area_served =
industry =
products =
services =
revenue =
operating_income =
net_income =
num_employees = 6,000
parent =
divisions =
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owner =
slogan =
homepage = http://www.apetito.com
dissolved =
footnotes =Apetito is a
Europe anfrozen food company which started in post-warGermany . They currently serve markets inGermany , theNetherlands , theUnited Kingdom ,Canada andFrance and employ over 6,000 people. They are the main providers of "meals on wheels " for local authorities in the UK, [http://www.richmondandtwickenhamtimes.co.uk/news/2403082.meals_on_wheels_changes_hard_to_swallow/] and were given aQueen's Award for Enterprise in 2005.History
The company was founded by Karl Düsterberg in 1958 in Rheine, Germany as "Apetito Ready Meals" producing frozen ready meals for retail and business canteens, schools, nurseries and the German
Meals on Wheels service. The company started expanding out of Germany in 1989 when "Apetito B.V" was founded in the Netherlands. In 1991 the company set up "Apetito (UK) Limited" in Sevenoaks,UK . And by 2001 has acquired "Nord Restauration S.H." and "Orlysienne du Nord" in France. Business outside of Germany now accounts for approx 25% of Apetito’s total turnover, [ [http://www.apetito.com/the_apetito_group/our_history.php] Apetito Group, "Our History". Retrieved 3 September 2008] though the company's headquarters are still in Rheine, Germany.Meals on wheels
The meals on wheels schemes organised by local councils in UK deliver 40 million meals every year to 200,000 people. [http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article3639435.ece] Of these, Apetito produces 900,000 meals and puddings a week. [http://www.caterersearch.com/Articles/2003/09/01/49862/meals-on-wheels-in-paris-and-peterborough.html]
Wiltshire Farm Foods
Apetito operate a private frozen meal delivery service - Wiltshire Farm Foods. The company, originally named "The Waldens Wiltshire Foods Limited" and based in Trowbridge, was purchased by Apetito in 1995. Wiltshire Farm Foods specialise in delivering frozen ready meals to private customers throughout the United Kingdom. [http://www.coastdigital.co.uk/clients/case-studies/wiltshire-farm-foods-seo/]
The company offers over 200 different ready to reheat frozen meals, including vegetarian, gluten-free, and diabetic. The service is intended mainly for elderly or disabled people, but can be used by anybody who would prefer to have meals delivered direct to their home. [ [http://www.guide-information.org.uk/guidelist.aspx?recid=G8412] Guide-information Gloucestershire, 31 May 2007. Retrieved 3 September 2008]
Advertising
Apetito's first TV marketing campaign started on November 6 2006, showing commercials on every private television station in Germany.
Awards and nominations
The company were given a
Queen's Award for Enterprise in 2005 for outstanding achievements in innovation in regard to provision of food to the elderly. [ [http://www.queensawards.org.uk/business/Winners/2005_.html] Queens Award Winners 2005]They have been nominated for two more awards in 2008, one for corporate responsibility from
ICAEW , and one for business innovation fromIMechE . [ [http://www.bighospitality.co.uk/item/2232/23/5/3] 01 Sep 08, Becky Paskin, bighospitality.co.uk. Retrieved 3 September 2008]References
External links
* [http://www.apetito.com Official site]
* [http://www.wiltshirefarmfoods.com Wiltshire Farm Foods Official Website]
*http://www.thefranchisemagazine.net/franchise/Wiltshire-Farm-Foods/an-opportunity-to-satisfy-your-hunger-for-success/2650
*http://www.guide-information.org.uk/guidelist.aspx?recid=G8412
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