Ralphs Grocery Store

Ralphs Grocery Store

:"This article is about the building in Los Angeles. For the company, see Ralphs."Infobox_nrhp | name =Ralphs Grocery Store
nrhp_type =


caption = Tower on the former Ralphs Grocery Store, 2008
location= 1142–1154 Westwood Blvd., Westwood Village, Los Angeles, California
lat_degrees = 34
lat_minutes = 3
lat_seconds = 35.5
lat_direction = N
long_degrees = 118
long_minutes = 26
long_seconds = 40
long_direction = W
locmapin = California
area =
built =1929
architect= Collins,Russell E.; Benjamin,S.N.
architecture= Mission/Spanish Revival, Other
added = July 30 1992
governing_body = Private
refnum=92000969cite web|url=http://www.nr.nps.gov/|title=National Register Information System|date=2008-04-15|work=National Register of Historic Places|publisher=National Park Service]

Ralphs Grocery Store is a historic building in the Westwood Village section of Los Angeles, California. Built in 1929 as a Ralphs Grocery Store, it was one of the original six buildings in the Westwood Village development. The building was noted for its cylindrical rotunda capped by a low saucer dome, with a pediment over the entrance and arcaded wings extending north and east. It was photographed by Ansel Adams in 1940, declared a Historic Cultural Monument in 1988, and listed in the National Register of Historic Places in 1992.

Origins of Westwood Village

The history of Westwood Village began in 1925, when the Regents of the University of California purchased a large block of land from the Janss family for the construction of the new UCLA campus. The Janss family retained ownership of the land south of the campus and there developed Westwood Village — a carefully planned commercial center that was to be "a model college town." The university and the Janss family agreed to harmonize the architecture of the campus and the village in a "Mediterranean style."cite news|author=O.W. Van Petten|title=Westwood: The Case of the Bartered Bride|publisher=Los Angeles Times|date=1969-10-26]

Architecture and opening of Ralphs Grocery Store

The new Westwood Village began to open in 1929, and one of its original buildings was the Ralphs Grocery Store located on Westwood Boulevard, one block north of Wilshire Boulevard. The store's most prominent feature was its low rotunda, at the corner of Westwood Boulevard and Lindbrook Drive. The building's exterior walls were built with imitation stone, but were later covered with stucco. The building's style has been described as having Mission Revival, Spanish, Romanesque and Renaissance Revival elements, and is said to have served as a model for other low-rise commercial structures in the village. Early advertising materials for the Westwood Village development featured images of the Ralphs tower and the Janss dome, which became area landmarks. The opening of the store in the fall of 1929 was timed to coincide with the opening of the UCLA campus, and the "Los Angeles Times" proclaimed the store "one of the most beautiful exclusive grocery marts in the West." [cite news|title=Business Units Will Be Opened: Three Westwood Village Concerns Plan Events for Coming Week|publisher=Los Angeles Times|date=1929-11-17] The opening was celebrated with a free food show, as Ralphs boasted a new feature at their Westwood store — "the employment of uniformed boys to wrap each purchase of merchandise while it is being paid for at the cashier's stand, and then carry it to the customer's car." [cite news|title=Ralphs to Open Westwood Unit|publisher=Los Angeles Times|date=1929-11-20]

In 1940, Ansel Adams took a series of photographs of Westwood Village, some featuring the Ralphs building. The photographs are part of the collections of the Los Angeles Public Library and can be viewed [http://jpg1.lapl.org/pics37/00038198.jpghere] , [http://jpg2.lapl.org/pics07/00013402.jpghere] and [http://jpg2.lapl.org/pics07/00013401.jpghere] . [cite web|title=Photography Collections|publisher=Los Angeles Times|url=http://catalog1.lapl.org/cgi-bin/cw_cgi?getLimitedTerms+9570 ("By entering "Ralphs" as the "Keyword" and "Adams" as the "Photographer" , the database will pull up the three Ansel Adams photographs linked above with detailed credit information.")]

Businesses operating in the building

Ralphs operated a grocery store on the site until the mid-1960s, when it left Westwood Village.cite news|author=Kathleen Kelleher|title=The Quest for a Place in History Former Ralphs Building May Get a Place on National Register|publisher=Los Angeles Times|date=1992-08-02] Ralphs returned to Westwood Village nearly 40 years later, converting the old Bullock's department store into a grocery store. Since Ralphs vacated the building in the mid-1960s, it has housed a number of different businesses. A large portion of the space was converted into a movie theater, which was known over the years as the United Artists Theater, the Egyptian, and the Odeon Cinema. The Bratskeller restaurant, popular with UCLA students, also operated at the building from the late 1960s through the mid-1980s. As of 2008, a Peet's Coffee & Tea shop occupied the prime corner space at the base of the tower.

Historic preservation and designation

Since the 1970s, the demand for office and residential space around the UCLA campus has resulted in much of the original Mediterranean architecture giving way to large modern high rises, as depicted in the photograph to the right. Preservationists sought to preserve what could be saved of the original Westwood architecture, and in 1988 the Ralphs-Bratskeller-Egyptian Theater building was designated as a Historic Cultural Monument (HCM #360) by the Los Angeles Cultural Heritage Commission. Eight other historic buildings in Westwood Village (including the Fox Bruin Theater, the Fox Village Theater and the Janss Investment Company Building) were given monument status at the same time.cite web|title=Historic-Cultural Monuments Listing|publisher=City of Los Angeles|date=2008-06-04|url=http://preservation.lacity.org/files/HCM%20Database%20Updated%20060408.pdf] In 1992, the Ralphs building was also added to the National Register of Historic Places.

ee also

*List of Registered Historic Places in Los Angeles

References


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