PR automation

PR automation

Public Relations Automation (PRA) software is a type of Enterprise Software that is designed to automate public-relations-related activities, such as campaign management, real-time media monitoring, and media analysis.Generally delivered as a software as a service, PRA software can be rapidly deployed without any investment in on-premise hardware or software.Integrated PRA software solutions enable public relations professionals to:
* Plan, execute and report on PR campaigns
* Collaborate with global communications teams in secure, online environment
* Build media lists through integrated media directories
* Communicate with built lists through email or fax and log responses
* Monitor media coverage across traditional media and consumer generated media
* Generate media metric reports, clip books and briefing books
* Analyze media coverage

External Links

* [http://www.dna13.com Example of Web-based PRA software]
* [http://www.dna13.com/news/dna13_launches_Summer08_PRWeek.htm PRWeek article on software announcement]
* [http://www.dna13.com/news/documents/ottcit_new-age_clipping_service-canada.pdf Canadian article on ‘New Age Clipping Service’]
* [http://www.dna13.com/news/documents/Globalmediamonitoringbecomingbusinessnecessity-PRWeekUS.pdf PRWeek: Global media monitoring becoming business necessity]

ee also

*Media monitoring service
*Marketing Automation
*Salesforce Automation
*Customer Relationship Management
*Web application


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